In a recent meeting with Richard Addis; founder of Shakeup Media and former Express Editor, (not to mention associate Editor of The Daily Mail, The Sunday Telegraph, The Financial Times and The Evening Standard), our conversation turned to what is it about our approach (at theMediaFlow) that makes us different?
I explained that at the core of every service, our focus is on maximising revenues through commercial performance optimisation and conversion rate optimisation.
Everywhere that you look online you can come across blog content; from deeply personal diary accounts, to small business blogs, to professional media blogs. It may feel at times that if you are not sharing your work and personal activities with the world, then it’s you that has the personality disorder.
Not so.
You may be aware that one of the many foundation, best-practise points recommended by search engine optimisation experts is to have your own customised error page. An error page is the page of content presented, when an error has occurred in trying to access or locate content on your website. In this case we are talking about when content does not exist or cannot be found, but has been requested and ‘heard’ by the server. Search engine professionals and web agencies may often refer to this as a ‘404′. (404 being one of the Http codes for errors of this nature, though there are others.)
As a follow-up to a previous post, in which I stressed the importance of having a defined business model before starting to invest in the production of your online business idea, I wanted to create a fairly robust source of the disparate online business models in common use in commercial-web practise.
I’ve got an amazing, totally guaranteed, new idea for an online business.
People come to me every day and tell me they “have a great idea for an online business. Nobody has ever thought of it and it would make a really great website”.
I say “That is so exciting! What is your revenue model?” (Then I get £1 every time the answer goes like this…)
London, October 23rd 2009
New digital agency theMediaFlow announce the launch of their first major client project, CarbonSquash; a search and information portal which provides consumers with expert information regarding carbon emissions – and delivers tools which enable individuals to make a personal impact on carbon reduction.
SEO is in some ways a science and at the same time a craft. Given that the search engine algorithms are kept possibly more secret than ‘The Colonels Secret Recipe’, none of us know for certain the definite answer to any SEO question. Our theories of what works and what does not work, must be informed by experimenation; however working with multiple variables in an uncontrolled environment means that we can never be 100% sure that our action is the sole driver of the reaction.
SEO can be a confusing discipline for many, including those within the online industry. A lot of conflicting advice, secrecy, misdirection and outdated practise still exist. A good way to get a feel for how to cut the bullshit, (if you’re a small business or brand owner, seeking to hire an SEO) is to refer to expert blogs and independent research. A blog search engine such as Technorati can help you refine blogs by subject matter and will also rank blogs by authority. Additionally the consultancy SEOmoz publishes an extensive report every two years Search Engine Ranking Factors, which uses a polling methodology which survey top SEO professionals by invitation only. Such methodology is useful as this means you get the aggregate opinion of a large number of industry leading professionals (72 respondents in 2009 edition.)
For any business, your brand is one of the most important things about you. It’s your intellectual property, your social currency, your reputation and what makes you distinct from any other organisation. It is arguably easier now than it ever has been to reinforce and promote your brand, due to media and technologies that allow for non-specialist participation that reaches a mass audience.I’m of course talking about search and the interweb, (mainly Google).
Your social media brand could be defined as a consistent and recognisable presence across multiple and different social media. Selecting which social media on which to be present and at what level to engage/communicate is a whole other topic in itself. In this instance we’re assuming you know where and how you want to engage your audience, but you’re seeking to understand how to develop a thorough and consistent presence.
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