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GlobalGiving.co.uk directly support the work of grass roots charities worldwide. GlobalGiving enables you to browse projects from all over the world, give to the ones you are most passionate about, and see the impact of your donations. Most of the projects on GlobalGiving are in the developing world where a small amount of money usually goes a long way. | |
ObjectiveGlobalGiving UK wanted guidance in growing audience through Search Engine Optimisation and increased social media presence; and to increase donations through a larger audience and learnings from detailed conversion analysis. |
What We DidtheMediaFlow analysed all of GlobalGiving UK traffic and conversion (donation) data, to provide GlobalGiving UK with traffic performance graphs and data, showing conversion efficiency of each source of traffic against comparators. Such analysis gave GlobalGiving UK a clear picture of the efficiency and value of each referring source of traffic, enabling the team to focus efforts on the most valuable traffic sources. Social Media guidance and training, focusing on the GlobalGiving UK social media presence, brand identity and detailed Twitter training. Additional SEO guidance in the form of analysis, recommendations and technical instructions to improve search engine ranking for key terms identified. |
What They Said“Working with theMediaFlow was an enjoyable experience and provided us with a lot of useful information that we could use within our organisation to help us drive more donations through our website. theMediaFlow looked at a number of areas for us including analysing our traffic performance, review on our search engine optimisation, analysis on how well our adwords was performing, tips on our social media and an in depth guide on Twitter. The information given in the consultation and in the documents they provided was of high quality and gave us a lot to think about after our consultation. All of the team present came out feeling like they knew more about how we could drive traffic to our website and increase our donations. We are now using the SEO review document which was put together for us by theMediaFlow as the basis of our SEO strategy.” Sharath Jeevan CEO, GlobalGiving UK |
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