London, October 23rd 2009
New digital agency theMediaFlow announce the launch of their first major client project, CarbonSquash; a search and information portal which provides consumers with expert information regarding carbon emissions – and delivers tools which enable individuals to make a personal impact on carbon reduction.
CarbonSquash is a new search and information portal, providing consumers with a high integrity search engine. As consumers use this search engine for their day to day Internet search activity, a percentage of the advertising profit generated is donated to carbon reduction projects around the world. Additionally www.carbonsquash.com offers a user-friendly carbon emission calculator which features Flight, Road and Home Emission options. These tools are supported with well researched environmental news, comment from environmental experts and twice-weekly tips on saving energy and money in the home.
Speaking about the launch today, Caroline Styles, Director of Marketing for CarbonSquash said “Today’s consumer is bombarded from all directions with information and comment around the very real issue of climate change and specifically the effects of carbon emissions on our environment. We wanted to develop a portal that provides individuals with up to date, clearly explained information about the consequences of carbon emissions – and most importantly helps them to make a personal impact on carbon reduction without having to undertake major life style changes or spend a fortune.”
theMediaFlow; a new digital agency founded by ex-Yahoo! s Nichola Stott and Stephen Adds, have provided a full range of solutions for the CarbonSquash project including commercial strategy, design and development and will be retained for audience services including SEO, SEM and social media marketing. Speaking about working with theMediaFlow, Alasdair Hedley, Commercial Director at CarbonSquash said today “We know our core business very well; however in seeking to diversify our products to a consumer audience it was clear that we needed professional assistance from experts truly immersed in the online industry. theMediaFlow was the natural choice to assist us in our product strategy, creation and marketing due to their cutting edge knowledge of the industry, including multi-platform technologies.”
Notes:
Launched in 2009, CarbonSquash is an Internet portal that provides consumers with clear, expert information regarding carbon emissions and enables individuals to make a positive contribution to carbon reduction. Using the site’s free Internet search box and emission calculators, users can contribute to carbon reduction projects throughout the world – at no or minimal cost and without undertaking major lifestyle changes. www.carbonsquash.com
Founded May 1st 2009 by two ex-Yahoo! UK commercial partnership specialists, Nichola Stott and Stephen Adds; theMediaFlow is an online revenue growth consultancy. theMediaFlow provide strategic consultation services, revenue solutions and commercial partnerships, design and build for revenue generation, product/solution integration, Search Engine Optimisation (for increased presence in search engines), monthly management and look and feel optimisation, social media marketing and training for brand growth and audience extension.
For more information contact Nichola Stott, Director, theMediaFlow Ltd.
tel: +44(0)7932052374, email:nichola.stott@themediaflow.com twitter:http://twitter.com/nicholastott web:www.themediaflow.com
Nichola is Founder and Director of theMediaFlow; with over 10 years experience in online marketing, over six of which in search. Nichola learned all about search at Yahoo! as head of UK search partners. Nichola Stott's Google Profile
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