Comments on: What Is Conversion Rate Optimisation? (In English)! http://www.themediaflow.com/2009/12/what-the-hell-is-cro/?utm_source=rss&utm_medium=rss&utm_campaign=what-the-hell-is-cro Just another WordPress site Thu, 23 May 2013 14:53:24 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Nichola http://www.themediaflow.com/2009/12/what-the-hell-is-cro/#comment-36 Nichola Thu, 17 Dec 2009 11:06:13 +0000 http://www.themediaflow.com/?p=678#comment-36 @Dean. As always – thanks for your really valid and useful points. Unfortunately my to-do list for the rest of the morning now has to wait as this Browsersize product has to be put to the test right now!

Excellent find ;-)

]]> By: Dean Cruddace http://www.themediaflow.com/2009/12/what-the-hell-is-cro/#comment-35 Dean Cruddace Thu, 17 Dec 2009 11:00:22 +0000 http://www.themediaflow.com/?p=678#comment-35 Just as i finished typing that comment Google went and launched another product: Browser Size (http://browsersize.googlelabs.com/) now this is one of their best ones yet

]]> By: Dean Cruddace http://www.themediaflow.com/2009/12/what-the-hell-is-cro/#comment-34 Dean Cruddace Thu, 17 Dec 2009 10:55:55 +0000 http://www.themediaflow.com/?p=678#comment-34 @pam you probably already know about it but for the benefit of others attentionwizard.com is one of those tools you should add to your list for heatmapping, although the beta is one image file a day it really is a great one to add to the landing page optimization arsenal.

A great webinar from the same fella (Tim Ash) on youtube is available its a lengthy watch but great for those inexperienced at landing page optimization.

]]> By: Nichola http://www.themediaflow.com/2009/12/what-the-hell-is-cro/#comment-33 Nichola Thu, 17 Dec 2009 05:28:54 +0000 http://www.themediaflow.com/?p=678#comment-33 @Rob,

Nice to hear from you, and I’m pleased the material is useful; particularly for another ex-Yahoo! buddy.

I can honestly say that the sales plan I spent three days creating before we launched has never been touched, as every one of our clients has been referred or introduced to us.It happens that each of our customers market consumer products to consumer audiences.

I think that principles of commercial web usability remain the same regardless of the type of customer; however when it comes to audience strategy, the plan may be different here.

@Pam – absolutely! I wanted to steer clear of going into too much detail into analytical tools and data collection methodologies in this post and just get to the ‘meat’ of what CRO is. You’ve given me a nice idea for a follow up though! ;-)

]]> By: pam http://www.themediaflow.com/2009/12/what-the-hell-is-cro/#comment-32 pam Wed, 16 Dec 2009 21:15:09 +0000 http://www.themediaflow.com/?p=678#comment-32 To optimise conversions you should employ a web analytics provider such as clicktale to show you how your customers enagage eith your site. From the results fo the aggregate behaviours, real time videos and heatmaps you can mend any deficiencies and make it easier for visitors to your site to become buyers.

]]> By: robert callaghan http://www.themediaflow.com/2009/12/what-the-hell-is-cro/#comment-31 robert callaghan Wed, 16 Dec 2009 19:53:37 +0000 http://www.themediaflow.com/?p=678#comment-31 Hi Nic,

Been reading your blogs very interesting. Do you go after B2B or B2C customers? B2b comes down to ‘do they have the concept of a lead’ and once they have come to your landing page to convert them thru effect landing pages. Spoke to Eylard yesterday about the project he’s working on, also very interesting

cheers
rob

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