London Affiliate Conference: Friday Liveblog Schedule

London Affiliate Conference (#LAC) is upon us again, and many have already descended on London for the International Gaming Expo, which culminated in  a rocking night at the Fire&ICE Bacchanalia (no less) at Gilgamesh last night. I wasn’t there but the tweets were enough to give me a hangover! I know many of the IGE crowd are rolling onto LAC, so this is going to be pretty hardcore…

Following this evening’s iGB Affiiate Awards, the conference and exhibition proper starts on Friday. theMediaFlow will be in full attendence so if you see me, Stephen or Sarah; please say Hi!

Friday I’m attending and liveblogging the following sessions, so if you can’t make any of these sessions or can only come for one day; be sure to bookmark, subscribe etc. I’ll also be tweeting-up the place #LAC.


11:30 AM Social Media 101

Andrew Girdwood of Bigmouthmedia takes us through some of the most crucial social media concerns for affiliates, such as; legal considerations, Google and Facebook view of affiiates in social media, the crackdown on lead-gen and more.

12:15 PM Demon SEO

(My two favourite words in one session. What’s not to love?)

SEO heavyweights Bob Rains, David Naylor, Ziv Descalu and Frank Watson, will be taking us through Advanced SEO techniques and telling us what really counts.

13:45 PM Hunting for that Golden Link

Up to date strategies from a supremo SEO panel. Marcus Tandler, Ralph Tegtmeier (Fantomaster), Christoph Cemper and Sebastian Wentzell.

15:15 PM KEYNOTE: Bing – The New Search Experience

An overview of the Bing experience, plus insights into online gaming search trends which should be invaluable. Speakers are Cedric Chambaz and Adam Goodman of Microsoft Advertising.

I’m liveblogging a selection of the conference sessions, and there are many more excellent panels and presentations in the Friday program. Here’s the full schedule.

Stay tuned tomorrow for the liveblogs and the Saturday schedule.

About the author


Nichola Stott

Nichola is Founder and Director of theMediaFlow; with over 10 years experience in online marketing, over six of which in search. Nichola learned all about search at Yahoo! as head of UK search partners.


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