Comments on: Social Media: Think “Mindset” Not Platform http://www.themediaflow.com/2010/01/social-media-mindset/ the media flow - a fresh-thinking online consultancy assisting you to extend your brand, grow your audience and increase online revenues. Tue, 04 May 2010 18:18:36 +0100 http://wordpress.org/?v=2.8 hourly 1 By: Nichola http://www.themediaflow.com/2010/01/social-media-mindset/comment-page-1/#comment-1615 Nichola Thu, 07 Jan 2010 23:44:06 +0000 http://www.themediaflow.com/?p=694#comment-1615 James - you've hit the nail on the head. It's all too easy for a business to become obsessed with analysis and ROI. Sell product = achieve profit is a pretty simple thing; whereas the less intangible benefits can be harder to quantify. So unfortunately being approachable, establishing credibility and just having a good old laugh and exchange with customers can be neglected. Thanks for bringing up your last point. In my head it was much clearer but I can see this is a little conflicting. What I'm trying to get it is it is important to have a presence and protect your brand in as many places as you can; but when it comes to allocating efforts, put your proactive resource where your best-fit (audience-wise) can be found. Pleased you liked the post. James – you’ve hit the nail on the head. It’s all too easy for a business to become obsessed with analysis and ROI. Sell product = achieve profit is a pretty simple thing; whereas the less intangible benefits can be harder to quantify. So unfortunately being approachable, establishing credibility and just having a good old laugh and exchange with customers can be neglected.

Thanks for bringing up your last point. In my head it was much clearer but I can see this is a little conflicting.

What I’m trying to get it is it is important to have a presence and protect your brand in as many places as you can; but when it comes to allocating efforts, put your proactive resource where your best-fit (audience-wise) can be found.

Pleased you liked the post.

]]> By: James Yorke http://www.themediaflow.com/2010/01/social-media-mindset/comment-page-1/#comment-1613 James Yorke Thu, 07 Jan 2010 22:03:59 +0000 http://www.themediaflow.com/?p=694#comment-1613 Great post. Really gets across the point of engaging with people via media. I think doing something in a niche which you really, really love doing and in which you are or will become the best at means that you will perform these actions by nature as demonstrated by the fans who love the Coca Cola product and naturally wanted to share this and engage with other fans. I think the problem for many businesses is that they forget why the business was originally created for, the love of whatever is at the core of the business, and concentrate more on efficiency and statistics and this seems to take many away from engaging with people. With the range of social media available, its tough to make the most of everything. You mention in point 2 to be everywhere "even if you never intend to communicate" and in point 4 say "try to respond and acknoledge those who participate" which can be hard for a small business! Although I do appreciate many businesses won't get communication on all social media platforms and yet having a presence does indeed protect a brand, like you say. Great post. Really gets across the point of engaging with people via media.

I think doing something in a niche which you really, really love doing and in which you are or will become the best at means that you will perform these actions by nature as demonstrated by the fans who love the Coca Cola product and naturally wanted to share this and engage with other fans.

I think the problem for many businesses is that they forget why the business was originally created for, the love of whatever is at the core of the business, and concentrate more on efficiency and statistics and this seems to take many away from engaging with people.

With the range of social media available, its tough to make the most of everything. You mention in point 2 to be everywhere “even if you never intend to communicate” and in point 4 say “try to respond and acknoledge those who participate” which can be hard for a small business! Although I do appreciate many businesses won’t get communication on all social media platforms and yet having a presence does indeed protect a brand, like you say.

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