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	<title>Comments on: How to Write a Kick Ass Press Release</title>
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		<title>By: Claire Carlile</title>
		<link>http://www.themediaflow.com/2010/04/how-to-write-a-kick-ass-press-release/#comment-64</link>
		<dc:creator>Claire Carlile</dc:creator>
		<pubDate>Fri, 29 Oct 2010 08:38:27 +0000</pubDate>
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		<description><![CDATA[Lovely stuff - concise and on the money!  Have passed along to all of my PR friends.]]></description>
		<content:encoded><![CDATA[<p>Lovely stuff &#8211; concise and on the money!  Have passed along to all of my PR friends.</p>
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		<title>By: Henley Interim</title>
		<link>http://www.themediaflow.com/2010/04/how-to-write-a-kick-ass-press-release/#comment-63</link>
		<dc:creator>Henley Interim</dc:creator>
		<pubDate>Fri, 10 Sep 2010 10:56:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.themediaflow.com/?p=807#comment-63</guid>
		<description><![CDATA[Good stuff - its all about grabbing the attention of people with a short attention span - so content needs to be really punchy and to the point.  Also think about keywords - because this stuff gets googled.

Matt]]></description>
		<content:encoded><![CDATA[<p>Good stuff &#8211; its all about grabbing the attention of people with a short attention span &#8211; so content needs to be really punchy and to the point.  Also think about keywords &#8211; because this stuff gets googled.</p>
<p>Matt</p>
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		<title>By: Weekly Search &#38; Social News: 05/04/2010 &#124; The SEO News</title>
		<link>http://www.themediaflow.com/2010/04/how-to-write-a-kick-ass-press-release/#comment-62</link>
		<dc:creator>Weekly Search &#38; Social News: 05/04/2010 &#124; The SEO News</dc:creator>
		<pubDate>Tue, 04 May 2010 18:18:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.themediaflow.com/?p=807#comment-62</guid>
		<description><![CDATA[[...] How to Write a Kick Ass Press Release – after a recent appearance in the Dojo chat sessions, Nichola asked Claire to write us up a How-to. And boy did she deliver. For those interested in PR/D for their SEO, this is a must read! [...]]]></description>
		<content:encoded><![CDATA[<p>[...] How to Write a Kick Ass Press Release – after a recent appearance in the Dojo chat sessions, Nichola asked Claire to write us up a How-to. And boy did she deliver. For those interested in PR/D for their SEO, this is a must read! [...]</p>
]]></content:encoded>
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		<title>By: Weekly Search &#38; Social News: 05/04/2010 &#124; Search Engine Journal</title>
		<link>http://www.themediaflow.com/2010/04/how-to-write-a-kick-ass-press-release/#comment-61</link>
		<dc:creator>Weekly Search &#38; Social News: 05/04/2010 &#124; Search Engine Journal</dc:creator>
		<pubDate>Tue, 04 May 2010 15:42:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.themediaflow.com/?p=807#comment-61</guid>
		<description><![CDATA[[...] How to Write a Kick Ass Press Release – after a recent appearance in the Dojo chat sessions, Nichola asked Claire to write us up a How-to. And boy did she deliver. For those interested in PR/D for their SEO, this is a must read! [...]]]></description>
		<content:encoded><![CDATA[<p>[...] How to Write a Kick Ass Press Release – after a recent appearance in the Dojo chat sessions, Nichola asked Claire to write us up a How-to. And boy did she deliver. For those interested in PR/D for their SEO, this is a must read! [...]</p>
]]></content:encoded>
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		<title>By: Nathaniel Stott</title>
		<link>http://www.themediaflow.com/2010/04/how-to-write-a-kick-ass-press-release/#comment-60</link>
		<dc:creator>Nathaniel Stott</dc:creator>
		<pubDate>Sun, 02 May 2010 18:01:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.themediaflow.com/?p=807#comment-60</guid>
		<description><![CDATA[Hi Claire,

Great article and useful tips. Online press releases are a good booster for your SEO efforts. Like you pointed out, just remember who your content is being written for and at which stage they are in the &quot;conversion&quot; process.

A press release written for SEO should always contain a link to the company website. I find the best place is in the first block underneath the header. Makes sure that it appears in summaries as often used by online publishers.]]></description>
		<content:encoded><![CDATA[<p>Hi Claire,</p>
<p>Great article and useful tips. Online press releases are a good booster for your SEO efforts. Like you pointed out, just remember who your content is being written for and at which stage they are in the &#8220;conversion&#8221; process.</p>
<p>A press release written for SEO should always contain a link to the company website. I find the best place is in the first block underneath the header. Makes sure that it appears in summaries as often used by online publishers.</p>
]]></content:encoded>
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	<item>
		<title>By: Dana Lookadoo</title>
		<link>http://www.themediaflow.com/2010/04/how-to-write-a-kick-ass-press-release/#comment-59</link>
		<dc:creator>Dana Lookadoo</dc:creator>
		<pubDate>Fri, 30 Apr 2010 17:46:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.themediaflow.com/?p=807#comment-59</guid>
		<description><![CDATA[Claire, I&#039;m glad I returned to listen to the audio! I like the closing reminders to not sound like an ad and to think like a reporter!

ENJOYED your sharing and approach. This is a saving resource!]]></description>
		<content:encoded><![CDATA[<p>Claire, I&#8217;m glad I returned to listen to the audio! I like the closing reminders to not sound like an ad and to think like a reporter!</p>
<p>ENJOYED your sharing and approach. This is a saving resource!</p>
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