SMX Israel 2012


SMX Israel Logo

This Sunday is the annual SMX (search marketing expo) Israel.SMX is a fantastic, global search conference, which takes place in many locations throughout the year. I’ve been lucky enough to attend the London event for the past couple of years, and this year will be speaking at the SMX Israel conference on two subjects; namely Online Reputation Management, and Mobile Search practise.

Tickets have already sold out, so if you are interested in further SMX events, I’d definitely recommend an early calendar reminder! I’m sure that for those that can’t attend, there will be tweeting and blog coverage, so that you can follow some of the content online. The hashtag is #SMXIsrael.

I can’t reveal too much about the content of my presentations at this stage, however for those undecided as to which sessions they will attend, here’s the full schedule, and a brief description of my presentations – to help you decide either way.

Online Reputation Management – My perspective is that there’s generally no such thing as bad publicity; it’s all about message management and I’ll explain some of my favourite rapid response tools for such message management.
Mobile SEO – I’m talking about Google’s Serendipitous Search product (a mobile, opt-in service, currently in development under Marissa Mayer) and explaining what data-types and technologies would be required to realise this as it is currently described.

I’m very much looking forward to this event, as it will be a great opportunity to get to meet fellow professionals whose’ content and industry contributions I’ve been enjoying over these past years; including Barry Schwartz, conference organiser, Search Engine Land News Editor and Executive Editor of Search Engine Roundtable. I’m also looking forward to meeting fellow speakers, such as Branko Rihtman of Rank Above who I’ve been speaking to for a couple of years (via Twitter) but am still yet to meet!


About the author


Nichola Stott

Nichola is Founder and Director of theMediaFlow; with over 10 years experience in online marketing, over six of which in search. Nichola learned all about search at Yahoo! as head of UK search partners.


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