BrightonSEO has developed an unrivalled status in digital marketing circles throughout the years, and the last instalment on April the 22nd 2016 certainly lived up to the hype. Whether you made it to BrightonSEO this time around or not, taking a look through speakers’ slide decks can be a great way to fill in the blanks ...
It's been a funny old week (and a bit more... ) in the online industry. We've had huge budget product launches from Microsoft; frankly weird search tool updates in the form of Google Squared. Some sort of attempt to cater to the vocal 'I like my 10 blue links in a spreadsheet' community, and by vocal I mean imaginary. Also we have the Facebook 'vanity URL' release confusion, smallprint, landgrab excitement. Finally; of course the biggest news of the week is the launch of the iPhone 3G S, which was met with much excitement from everyone but current iPhone users, who find themselves in something of a negative iQuity trap if they ever want to get out of their current contracts and upgrade to the new operating system.
1. Bing (thought to be a joking reference to 'But It's Not Google) is MSN's new search product and replacement for the memorable, brandable 'Windows Live Search'. Bing looks pretty nice; or even, a bit like flickr (oooh.... quick domain check 'bing' gone... oh well.) The SERP is okay, save for the annoying Ask style related searches on the left hand side of the algorithmic listings which makes it feel a little cluttered to me. As far as I can tell the listings and search algorithm is pretty much the same, so I'm not sure the additional functionality (video results play instantly on mouseover, and that's the only one worth mentioning) is enough to lure anyone away for a period of time. Once the novelty of binging stuff, binging your friends and binging yourself wears off we're left with a slightly better looking Live Search. www.bing.com
2. Google Squared is theoretically a neat little tool to compartmentalise and standardise data. Reducing homework hours by at least 50%. I can't see much other use for it really? Unfortunately the product itself isn't particularly great. I did a search for Political Leaders and got two results (albeit with an image, comparable date of birth, Nationality and place of death), Abraham Lincoln and Omar al Bashir. I then searched for 'Russian Dictators' and was surprised to see Dwight D. Eisenhower in the square. It did perform perfectly when I searched for 'Laws of Physics' as all four of them were there. www.google.com/squared
3. Facebook is reportedly releasing vanity URLs at 12.01 am Friday night (Eastern Time). What this means is that instead of the id=(series of numbers) in the URL to your Facebook page, you have the opportunity to select your name, or a variation thereof if you are quick enough/care/can be bothered. TechCrunch is expecting a landrush.
So there we have it. Some pretty weird and eventful happenings in the digital space of late. All the fun stuff happens in a recession!