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Earning Links Using Business Assets. My Presentation from SearchLondon Meet-up

I was delighted to present to members of the Search London Meetup group at Google’s new Shoreditch Campus. My topic was earning links by telling stories. In particular I focused on leveraging business assets to create those stories . The main point I stressed is that earning links is a three-stage process. First ideation, then ...

Mar 20 2013
Nichola Stott
Nichola Stott

SAScon 2012 Behind the Scenes: Interview with Dixon Jones of Majestic SEO on New Flow Metrics

I recently attended the fantastic SASCon, search and social conference in Manchester, which I would recommend to any SEO, social media and associated online marketing professionals. Whilst much of the conference content has already been covered elsewhere, including great liveblog coverage at State of Search, I was lucky enough to get an interview with speaker ...

May 22 2012
Nichola Stott
Nichola Stott