Insight from theMediaflow

Who Won Christmas? A Digital Performance Analysis of Fashion Retailers

With the increasing importance of Christmas eCommerce sales - and the marketing campaigns driving them - we’ve reviewed some of the most impactful multi-media campaigns created by British fashion companies for Christmas 2015....

Aug 22 2016
Jack Telford
Jack Telford

5 Reasons That Your Content Strategy Isn’t Working

Whenever we take on a new content marketing project with a client, as an aspect of our understanding phase, we’ll analyse both their own and their competitors’ performance to date. This gives us the chance to review what they’ve been doing well, where problems exist, and opportunities for future content. Over the years, we’ve seen certain mistakes ...

Apr 14 2016
Jack Telford
Jack Telford

Earning Links Using Business Assets. My Presentation from SearchLondon Meet-up

I was delighted to present to members of the Search London Meetup group at Google’s new Shoreditch Campus. My topic was earning links by telling stories. In particular I focused on leveraging business assets to create those stories . The main point I stressed is that earning links is a three-stage process. First ideation, then ...

Mar 20 2013
Nichola Stott
Nichola Stott

SAScon 2012 Behind the Scenes: Interview with Dixon Jones of Majestic SEO on New Flow Metrics

I recently attended the fantastic SASCon, search and social conference in Manchester, which I would recommend to any SEO, social media and associated online marketing professionals. Whilst much of the conference content has already been covered elsewhere, including great liveblog coverage at State of Search, I was lucky enough to get an interview with speaker ...

May 22 2012
Nichola Stott
Nichola Stott