Insight from theMediaflow

BrightonSEO Slides and Presentations | April 2016

BrightonSEO has developed an unrivalled status in digital marketing circles throughout the years, and the last instalment on April the 22nd 2016 certainly lived up to the hype. Whether you made it to BrightonSEO this time around or not, taking a look through speakers’ slide decks can be a great way to fill in the blanks ...

Apr 25 2016
Jack Telford
Jack Telford

Brighton SEO: How Generation Z is Driving Evolution in Search User Experience

Humans and the way we use technology is constantly evolving. We’re a rapidly moving target that algorithms constantly move to catch up with, informed by our data feedback. Some of us are moving faster than others however, namely generation Z; the next emerging consumer group. Speaking at BrightonSEO this year, my talk focused on meeting ...

Apr 22 2016
Nichola Stott
Nichola Stott

5 Reasons That Your Content Strategy Isn’t Working

Whenever we take on a new content marketing project with a client, as an aspect of our understanding phase, we’ll analyse both their own and their competitors’ performance to date. This gives us the chance to review what they’ve been doing well, where problems exist, and opportunities for future content. Over the years, we’ve seen certain mistakes ...

Apr 14 2016
Jack Telford
Jack Telford

Digital Hampshire Roundup

Thanks to everyone who joined us last night for yet another successful Digital Hampshire meetup. It’s always great to get in touch with those working locally to us, and to see how alive our local Digital community really is. Last night saw excellent presentations from our two speakers, Chris Cooper and Ross Chapman, each of whom ...

Feb 25 2016
Jack Telford
Jack Telford

Google Remove Right-Hand Ads: Less Clutter, Better Experience

Google sent shockwaves through the search marketing world last week, as it emerged that they’d removed right hand sidebar text ads from their SERPS, as well as adding one more ad slot on top of certain search results. When taken for what they are, these facts don't really justify the panicked talk which has been taking place in the past week, for a number of reasons....

Feb 24 2016
Dimitris Zotos
Dimitris Zotos

SEO Software Review: Sistrix Toolbox

This month we explored SISTRIX toolbox. We stretched its capabilities and - most importantly - we tested it on real project cases. In this article we present some highlights that we believe you should be aware of....

Feb 09 2016
Dimitris Zotos
Dimitris Zotos

Kid Pundits take on BrightonSEO- Hannah Smith

Our final Kid Pundits’ review of the day takes on Hannah Smith’s developing creative ideas: Hannah Smith- Jaws in Space- How to Develop a Pitch for Creative Ideas First you need to come up with an awesome idea! But it’s really hard to determine what a good idea is. My Dad often struggles with this. ...

Apr 10 2015
theMediaFlow
MediaFlow

Kid Pundits take on BrightonSEO- Kirsty Hulse

Our second Kid Pundit review of the day takes on some serious technical SEO; it’s a bit complicated to explain so we though Johnny might do a better job: Kirsty Hulse- Schema, JSON-LD & the Semantic Web     What is the semantic web? Is this something to do with spiders? The Semantic web is ...

Apr 10 2015
theMediaFlow
MediaFlow

Kid Pundits take on BrightonSEO- Greg Gifford

” If you can’t explain it to a 6 year old, you don’t understand it yourself.” Albert Einstein   BrightonSEO is the conference for anyone interested in learning a bit more about SEO and digital marketing. Organised by the amazing Kelvin Newman, BrightonSEO is one of the few remaining free conferences that offers actionable tips ...

Apr 10 2015
theMediaFlow
MediaFlow

Quiz: Which brands have a strong identity on Twitter?

“92% of marketers indicate that social media is important for their business” Social Media Examiner The social media accounts of a company are an extension of the brand, a place where a business can provide real-time insights and interact with their customers in a public forum. There is a careful balance of relatable and professional ...

Mar 31 2015
theMediaFlow
MediaFlow