Insight from theMediaflow

Holistic CRO: Conversions are More than Just Sales

Optimising for the bottom line is arguably the most important ingredient to the strong performance recipe. It doesn’t matter if you have an established brand equity, or are a fresh startup. It doesn’t matter if a website sells consumer goods or financial services. Unlike transactions, conversions can be observed anywhere and we can assign monetary ...

Nov 15 2016
Dimitris Zotos
Dimitris Zotos

BrightonSEO Slides and Presentations – September 2016

We’ve made it our mission to pull together as many of the slides and presentations from BrightonSEO September 2016 as we can get our hands on. Enjoy!...

Sep 02 2016
Jack Telford
Jack Telford

theMediaFlow Shortlisted for 3 Wirehive 100 Agency Awards

We at theMediaFlow are pleased to report that – following an anxious morning of waiting – we have been shortlisted for no fewer than three awards at the Wirehive 100 Awards 2016! It’s been an exciting year for us, one in which we’ve taken on some great clients and ground-breaking projects, whilst delivering some of the ...

Jul 19 2016
Jack Telford
Jack Telford

BrightonSEO Slides and Presentations | April 2016

BrightonSEO has developed an unrivalled status in digital marketing circles throughout the years, and the last instalment on April the 22nd 2016 certainly lived up to the hype. Whether you made it to BrightonSEO this time around or not, taking a look through speakers’ slide decks can be a great way to fill in the blanks ...

Apr 25 2016
Jack Telford
Jack Telford

Brighton SEO: How Generation Z is Driving Evolution in Search User Experience

Humans and the way we use technology is constantly evolving. We’re a rapidly moving target that algorithms constantly move to catch up with, informed by our data feedback. Some of us are moving faster than others however, namely generation Z; the next emerging consumer group. Speaking at BrightonSEO this year, my talk focused on meeting ...

Apr 22 2016
Nichola Stott
Nichola Stott

5 Reasons That Your Content Strategy Isn’t Working

Whenever we take on a new content marketing project with a client, as an aspect of our understanding phase, we’ll analyse both their own and their competitors’ performance to date. This gives us the chance to review what they’ve been doing well, where problems exist, and opportunities for future content. Over the years, we’ve seen certain mistakes ...

Apr 14 2016
Jack Telford
Jack Telford

Digital Hampshire Roundup

Thanks to everyone who joined us last night for yet another successful Digital Hampshire meetup. It’s always great to get in touch with those working locally to us, and to see how alive our local Digital community really is. Last night saw excellent presentations from our two speakers, Chris Cooper and Ross Chapman, each of whom ...

Feb 25 2016
Jack Telford
Jack Telford

Google Remove Right-Hand Ads: Less Clutter, Better Experience

Google sent shockwaves through the search marketing world last week, as it emerged that they’d removed right hand sidebar text ads from their SERPS, as well as adding one more ad slot on top of certain search results. When taken for what they are, these facts don't really justify the panicked talk which has been taking place in the past week, for a number of reasons....

Feb 24 2016
Dimitris Zotos
Dimitris Zotos

SEO Software Review: Sistrix Toolbox

This month we explored SISTRIX toolbox. We stretched its capabilities and - most importantly - we tested it on real project cases. In this article we present some highlights that we believe you should be aware of....

Feb 09 2016
Dimitris Zotos
Dimitris Zotos

Kid Pundits take on BrightonSEO- Hannah Smith

Our final Kid Pundits’ review of the day takes on Hannah Smith’s developing creative ideas: Hannah Smith- Jaws in Space- How to Develop a Pitch for Creative Ideas First you need to come up with an awesome idea! But it’s really hard to determine what a good idea is. My Dad often struggles with this. ...

Apr 10 2015
theMediaFlow
MediaFlow