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SESLondon: Next Generation Site Architecture: Maximising Usability & Findability

Next Generation Site Architecture: Maximising Usability & Findability This session focused on how to build your site to maximise with both usability and findability; a combination of the knowledge of Maile Ohye (Google’s Developer Programs Tech Lead) and Alan Perkins (Silverdisc.co.uk). First and foremost Perkins provided a succinct definition of both these terms for which ...

Feb 13 2014
Hannah Thorpe
Hannah Thorpe

SES London 2014 - Discount Code

Hello search and digital marketers, this is my first post for theMediaFlow so I’m pleased to have something of value to offer you! Some of the team will be going to SES London this year (10-14th Feb) and very much look forward to one of the best industry conferences in the calendar. I’m personally looking ...

Jan 28 2014
Kat McCarthy
Kat McCarthy

An International SEO Implementation Tale - Sitemaps: rel="alternate" hreflang="x"

Those of you who follow me on Twitter will know that over the 6 or so weeks I’ve been digging around for information and details on results from the implementation of rel=”alternate” and hreflang on sites. Basically, this is a relatively new option from Google to appropriately mark-up your webpages to tell them that you ...

Aug 14 2012
Peter Handley
Peter Handley

The Future of Geospatial Technology - Paper Maps ARE Dead

I’m not all that fond of saying things are dead but after my first visit to Digital Surrey yesterday, I will agree with Google’s Ed Parsons, that Paper Maps ARE in fact dead. Well, mostly, I have seen a few friends tweet of late of the need for actual maps when in the countryside and ...

Jul 27 2012
Peter Handley
Peter Handley

Just WOW... Reykjavik Internet Marketing Conference #RIMC12

Those of you who know me may well be surprised but I was left nearly speechless by just how good the last few days Nichola and I spent in Iceland were. Quite frankly, it was without a doubt the best few days I’ve spent in my professional career, and we are already discussing our plans ...

Mar 12 2012
Peter Handley
Peter Handley

Thinkvisibility 7 Highlights from @ismepete

It was time once again for one of my favourite conferences with ThinkVisibility 7, and Nichola and I took the mammoth trek on a road trip to represent for southern England. Before I get started with my round up I do want to thank Dom and his ace team for putting on yet another cracking ...

Mar 05 2012
Peter Handley
Peter Handley

My Most Used Search Marketing Tools

As a result of moving jobs recently to come and join theMediaFlow I’ve had to re-audit the tools that I use on a regular basis as well as moving all my bookmarks across. I was incredibly grateful for the Google Chrome Syncing functionality. In my last role we had a number of internal tools that ...

Jan 11 2012
Peter Handley
Peter Handley

Bing Ranking Algorithm Includes CTR

I just read Bing have finally confirmed what some of us have suspected for some time. Bing definitely do use CTR as a ranking factor. Although Bing is currently very much the also-ran, in terms of search engine market share; their partnership with Yahoo! (which will be in effect in the UK before year end) ...

Oct 07 2010
Nichola Stott
Nichola Stott

A Week in Digital

It’s been a funny old week (and a bit more… ) in the online industry. We’ve had huge budget product launches from Microsoft; frankly weird search tool updates in the form of Google Squared. Some sort of attempt to cater to the vocal ‘I like my 10 blue links in a spreadsheet’ community, and by ...

Jun 15 2009
Nichola Stott
Nichola Stott

How Charities can Benefit from a Commercial-Web Approach

If you are a small to medium sized charity, seeking to use your website to facilitate donations; chances are you probably don’t have a large budget to spare on marketing, or numerous and specialised staff for that matter. You probably have a fairly small team, including hard-working volunteers, wearing many hats! You may not have ...

May 22 2009
Nichola Stott
Nichola Stott