Insight from theMediaflow

How To Implement Hreflang Sitemaps

What is an hreflang sitemap and does my site need one? Put simply, a hreflang sitemap allows you to tell Google (other search engines are available) the most appropriate version of your site to serve to users – depending on their language and/or region. The benefits of providing visitors with content specific to their locality ...

Nov 15 2016
Tommie Gleave
Tommie Gleave

Hreflang Sitemaps Tool: Most Common Errors in Use

Our Hreflang Sitemap Tool converts your URL map from a CSV table into XML sitemaps and has been used by hundreds of thousands of SEO professionals across the world since we built it in 2012. Over that time, we’ve come across a handful of common user errors that can prevent the tool from working. If ...

Oct 20 2016
Nichola Stott
Nichola Stott

BrightonSEO Slides and Presentations – September 2016

We’ve made it our mission to pull together as many of the slides and presentations from BrightonSEO September 2016 as we can get our hands on. Enjoy!...

Sep 02 2016
Jack Telford
Jack Telford

Who Won Christmas? A Digital Performance Analysis of Fashion Retailers

With the increasing importance of Christmas ecommerce sales - and the marketing campaigns driving them - we’ve reviewed some of the most impactful multi-media campaigns created by British fashion companies for Christmas 2015....

Aug 22 2016
Jack Telford
Jack Telford

SEO Benchmarking Made Easy

You have decided that the time is right for your business to assess its performance in the competitive world of SEO. Congratulations. You’re in the Great Game now. (Warning: This post may contain Game of Thrones spoilers and excellent advice). One of the most prominent drivers behind this decision often comes from unexpected changes in ...

Jul 26 2016
Tommie Gleave
Tommie Gleave

theMediaFlow Shortlisted for 3 Wirehive 100 Agency Awards

We at theMediaFlow are pleased to report that – following an anxious morning of waiting – we have been shortlisted for no fewer than three awards at the Wirehive 100 Awards 2016! It’s been an exciting year for us, one in which we’ve taken on some great clients and ground-breaking projects, whilst delivering some of the ...

Jul 19 2016
Jack Telford
Jack Telford

BrightonSEO Slides and Presentations | April 2016

BrightonSEO has developed an unrivalled status in digital marketing circles throughout the years, and the last instalment on April the 22nd 2016 certainly lived up to the hype. Whether you made it to BrightonSEO this time around or not, taking a look through speakers’ slide decks can be a great way to fill in the blanks ...

Apr 25 2016
Jack Telford
Jack Telford

Brighton SEO: How Generation Z is Driving Evolution in Search User Experience

Humans and the way we use technology is constantly evolving. We’re a rapidly moving target that algorithms constantly move to catch up with, informed by our data feedback. Some of us are moving faster than others however, namely generation Z; the next emerging consumer group. Speaking at BrightonSEO this year, my talk focused on meeting ...

Apr 22 2016
Nichola Stott
Nichola Stott

5 Reasons That Your Content Strategy Isn’t Working

Whenever we take on a new content marketing project with a client, as an aspect of our understanding phase, we’ll analyse both their own and their competitors’ performance to date. This gives us the chance to review what they’ve been doing well, where problems exist, and opportunities for future content. Over the years, we’ve seen certain mistakes ...

Apr 14 2016
Jack Telford
Jack Telford

Approaching Keyword Research | tMF30 Sessions

In a new initiative, we at theMediaFlow have been holding regular half-hour ‘tMF30′ sessions to discuss the tools, techniques and developments which are crucial to our work as digital marketers. In our first session, Digital Strategy Manager Dimitris spoke about keywords, focusing on why they’re important, how we combine qualitative and quantitative research methods to ...

Mar 21 2016
Jack Telford
Jack Telford