Insight from theMediaflow

BrightonSEO Slides and Presentations – September 2016

We’ve made it our mission to pull together as many of the slides and presentations from BrightonSEO September 2016 as we can get our hands on. Enjoy!...

Sep 02 2016
Jack Telford
Jack Telford

Who Won Christmas? A Digital Performance Analysis of Fashion Retailers

With the increasing importance of Christmas ecommerce sales - and the marketing campaigns driving them - we’ve reviewed some of the most impactful multi-media campaigns created by British fashion companies for Christmas 2015....

Aug 22 2016
Jack Telford
Jack Telford

SEO Benchmarking Made Easy

You have decided that the time is right for your business to assess its performance in the competitive world of SEO. Congratulations. You’re in the Great Game now. (Warning: This post may contain Game of Thrones spoilers and excellent advice). One of the most prominent drivers behind this decision often comes from unexpected changes in ...

Jul 26 2016
Tommie Gleave
Tommie Gleave

theMediaFlow Shortlisted for 3 Wirehive 100 Agency Awards

We at theMediaFlow are pleased to report that – following an anxious morning of waiting – we have been shortlisted for no fewer than three awards at the Wirehive 100 Awards 2016! It’s been an exciting year for us, one in which we’ve taken on some great clients and ground-breaking projects, whilst delivering some of the ...

Jul 19 2016
Jack Telford
Jack Telford

BrightonSEO Slides and Presentations | April 2016

BrightonSEO has developed an unrivalled status in digital marketing circles throughout the years, and the last instalment on April the 22nd 2016 certainly lived up to the hype. Whether you made it to BrightonSEO this time around or not, taking a look through speakers’ slide decks can be a great way to fill in the blanks ...

Apr 25 2016
Jack Telford
Jack Telford

Brighton SEO: How Generation Z is Driving Evolution in Search User Experience

Humans and the way we use technology is constantly evolving. We’re a rapidly moving target that algorithms constantly move to catch up with, informed by our data feedback. Some of us are moving faster than others however, namely generation Z; the next emerging consumer group. Speaking at BrightonSEO this year, my talk focused on meeting ...

Apr 22 2016
Nichola Stott
Nichola Stott

5 Reasons That Your Content Strategy Isn’t Working

Whenever we take on a new content marketing project with a client, as an aspect of our understanding phase, we’ll analyse both their own and their competitors’ performance to date. This gives us the chance to review what they’ve been doing well, where problems exist, and opportunities for future content. Over the years, we’ve seen certain mistakes ...

Apr 14 2016
Jack Telford
Jack Telford

Approaching Keyword Research | tMF30 Sessions

In a new initiative, we at theMediaFlow have been holding regular half-hour ‘tMF30′ sessions to discuss the tools, techniques and developments which are crucial to our work as digital marketers. In our first session, Digital Strategy Manager Dimitris spoke about keywords, focusing on why they’re important, how we combine qualitative and quantitative research methods to ...

Mar 21 2016
Jack Telford
Jack Telford

Spring Events 2016 – where to see theMediaFlow speaking

We at theMediaFlow are always looking for opportunities to connect and share with our local digital community, and talking at conferences and events can be a great way to do this. We’ve given insights into everything from technical SEO, to content marketing and broader digital business strategy in the past, and are glad to announce ...

Mar 15 2016
Jack Telford
Jack Telford

Hacking Hreflang Sitemaps for Special Character Solutions

This post helps you create Hreflang XML sitemaps using our Hreflang sitemap tool, which incorporates URLs that use non-Latin characters in languages such as Chinese or Arabic. This content is aimed at technical practitioners who already have experience in using Hreflang sitemap solutions. Currently there’s a limitation with Hreflang XML sitemaps, and therefore our Hreflang ...

Mar 03 2016
Nichola Stott
Nichola Stott