D-Type...

SESLondon 2014 - From Strategy to Execution: Creative Content Marketing #SESLon

Lisa Myers - Verve Search Lisa starts by defining creativity and creative content and specifies that for her content extends outside of the owned and operated so includes for the client site and for extended networks such as social and online media. Whilst multi-media types of content are all under consideration the key thing that underpins ...

Feb 11 2014
Kat McCarthy
Kat McCarthy

Crowdsourcing for Science

Whilst crowdsourcing has been the darling buzzword of social media – facilitating consumer research, citizen journalism and even contributing to the organisation of political groups, exposes and social change there’s another crowdsourcing revolution taking place in the science community. Possibly just as valuable if not in some ways more so; crowdsourcing has revolutionised scientific research ...

Aug 23 2013
Nichola Stott
Nichola Stott

Thinkvisibility 7 Highlights from @ismepete

It was time once again for one of my favourite conferences with ThinkVisibility 7, and Nichola and I took the mammoth trek on a road trip to represent for southern England. Before I get started with my round up I do want to thank Dom and his ace team for putting on yet another cracking ...

Mar 05 2012
Peter Handley
Peter Handley

My Most Used Search Marketing Tools

As a result of moving jobs recently to come and join theMediaFlow I’ve had to re-audit the tools that I use on a regular basis as well as moving all my bookmarks across. I was incredibly grateful for the Google Chrome Syncing functionality. In my last role we had a number of internal tools that ...

Jan 11 2012
Peter Handley
Peter Handley

"How I Built One of the Largest Online Communities in Sport": An Interview with Antoine Zammit - Empire of the Kop

Antoine Zammit is the owner and driving force behind Empire Of The Kop; one of the largest social communities in sport - dedicated to news, comment and fan-networking for Liverpool FC fans. I got to know a little about Antoine, whilst in the process of blogger outreach on a client project. I was struck by his ...

Nov 08 2010
Nichola Stott
Nichola Stott

Comments on my Blog: When is it Spam?

You have your business blog and you’re getting your groove on. Excellent! As you begin to generate a bit of a following and you’re seeing “community signs” such as increased repeat visitor numbers, higher page to visit ratios and also comments on your blog; you may notice the ubiquitos spam. Some spam is so obvious, ...

Feb 25 2010
Nichola Stott
Nichola Stott

Tweeting for Business: Who Do I Follow?

Like most things in life, with Twitter, you get out of it what you put into it. As a networking tool Twitter is just the cab that gets you to the party. Once there it’s up to you to work out who to introduce yourself to, what kind of things your fellow guests might want ...

Jan 25 2010
Nichola Stott
Nichola Stott

Social Media: Think "Mindset" Not Platform

2009 was the year that a lot of businesses really embraced social media, particularly in Europe. (I’d say more like 2008 in the U.S.) Not just businesses, but non-profit brands, causes, goverment organisations and even John Prescott. I think that this is a great thing. The product capabilities of social media platforms, such as Twitter, ...

Jan 07 2010
Nichola Stott
Nichola Stott

Does My Business Website Need a Blog?

Everywhere that you look online you can come across blog content; from deeply personal diary accounts, to small business blogs, to professional media blogs. It may feel at times that if you are not sharing your work and personal activities with the world, then it’s you that has the personality disorder. Not so. Blogging isn’t ...

Dec 09 2009
Nichola Stott
Nichola Stott

How and Why to Own Google Page 1 for Your Brand

For any business, your brand is one of the most important things about you. It’s your intellectual property, your social currency, your reputation and what makes you distinct from any other organisation. It is arguably easier now than it ever has been to reinforce and promote your brand, due to media and technologies that allow ...

Sep 25 2009
Nichola Stott
Nichola Stott