D-Type...

Brand Identity on Social Media Part II

Brand Consistency with Platform Diversity In the first part we discussed consistency in visual identity, naming descriptions and interlinking helps to build a solid brand identity across your social media. In part II, we’re going to look at how to retain brand identity and consistency through diverse social platforms, in particular Facebook, Twitter and Google+. ...

Nov 27 2014
Nichola Stott
Nichola Stott

Brand Identity on Social Media: Part I

If you’re sold on the idea of social media participation for your business, part of getting it right is to ensure that you look and feel like “you”. Assuming you have already done the groundwork on why you want to have a social media presence and considered your input against outcomes, the next step is ...

Nov 17 2014
Nichola Stott
Nichola Stott

Hashtag Analysis: Was the #stoptober campaign successful?

Created and funded in the UK by Public Health England, Stoptober is an awareness campaign created around the notion that after 28 days without a cigarette, smokers are five times more likely to give up smoking for good. October is the focus month for the campaign, hence the hashtag #stoptober – a means to support ...

Nov 14 2014
Hannah Thorpe
Hannah Thorpe

John Lewis and the Immersive Christmas Campaign

For those of us in advertising and marketing the John Lewis Christmas campaign heralds the start of the seasonal analysis. Often a best-in-show for TV advertising this year’s campaign takes things a step further with a truly integrated media experience across platforms media types and devices no doubt informed by the rise in second screen ...

Nov 06 2014
Hannah Thorpe
Hannah Thorpe

Social Audit Tools

Social media can be one of the best ways to generate brand awareness, but how do you know you’re doing it right? A social audit should look to the different channels you are using to build up your audience online, assess the engagement of your readers, and enable you to make key decisions on where ...

Nov 03 2014
Hannah Thorpe
Hannah Thorpe

SESLondon 2014 - From Strategy to Execution: Creative Content Marketing #SESLon

Lisa Myers - Verve Search Lisa starts by defining creativity and creative content and specifies that for her content extends outside of the owned and operated so includes for the client site and for extended networks such as social and online media. Whilst multi-media types of content are all under consideration the key thing that underpins ...

Feb 11 2014
Kat McCarthy
Kat McCarthy

Crowdsourcing for Science

Whilst crowdsourcing has been the darling buzzword of social media – facilitating consumer research, citizen journalism and even contributing to the organisation of political groups, exposes and social change there’s another crowdsourcing revolution taking place in the science community. Possibly just as valuable if not in some ways more so; crowdsourcing has revolutionised scientific research ...

Aug 23 2013
Nichola Stott
Nichola Stott

Thinkvisibility 7 Highlights from @ismepete

It was time once again for one of my favourite conferences with ThinkVisibility 7, and Nichola and I took the mammoth trek on a road trip to represent for southern England. Before I get started with my round up I do want to thank Dom and his ace team for putting on yet another cracking ...

Mar 05 2012
Peter Handley
Peter Handley

My Most Used Search Marketing Tools

As a result of moving jobs recently to come and join theMediaFlow I’ve had to re-audit the tools that I use on a regular basis as well as moving all my bookmarks across. I was incredibly grateful for the Google Chrome Syncing functionality. In my last role we had a number of internal tools that ...

Jan 11 2012
Peter Handley
Peter Handley

"How I Built One of the Largest Online Communities in Sport": An Interview with Antoine Zammit - Empire of the Kop

Antoine Zammit is the owner and driving force behind Empire Of The Kop; one of the largest social communities in sport - dedicated to news, comment and fan-networking for Liverpool FC fans. I got to know a little about Antoine, whilst in the process of blogger outreach on a client project. I was struck by his ...

Nov 08 2010
Nichola Stott
Nichola Stott