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Top Tools for Affiliates

Ahead of theMediaFlow attending LAC, we’ve pulled together some top tools for affiliates to help grow their traffic, review competitor activity and research their markets. Screaming Frog - useful for all sorts of online marketing efforts, such as finding problems with broken links, internal redirects, and identifying areas of the website that need more work on ...

Feb 02 2015
Peter Handley
Peter Handley

Collaborative Workflow Tools

Whether your team is big or small, when you create a piece of content, a marketing strategy or even a technical audit one of the best ways to produce quality work is to ensure that everyone’s voice is heard. Two heads may be better than one, but does this improvement continue exponentially? There’s a million ...

Jan 19 2015
Hannah Thorpe
Hannah Thorpe

Using Collaborative Tools for Research & Benchmarking

To kickstart our focus on collaboration I’m looking at using collaborative tools for research and benchmarking performance. We’ve written recently about the Technical SEO Audit Tools we use, but in this post we are focussing on 3 tools that use data sourced from multiple locations collaboratively to give that data a bigger picture, greater context ...

Jan 12 2015
Peter Handley
Peter Handley

Website Migration Best Practice

Website domain names often need to be changed for a variety of reasons. You might want to offer a more secure browsing experience to your users and move to HTTPS. A brand might be being updated to a new name or a new website structure or you might simply be changing content management systems (CMS) ...

Dec 08 2014
Peter Handley
Peter Handley

Brand Identity on Social Media Part II

Brand Consistency with Platform Diversity In the first part we discussed consistency in visual identity, naming descriptions and interlinking helps to build a solid brand identity across your social media. In part II, we’re going to look at how to retain brand identity and consistency through diverse social platforms, in particular Facebook, Twitter and Google+. ...

Nov 27 2014
Nichola Stott
Nichola Stott

Brand Identity on Social Media: Part I

If you’re sold on the idea of social media participation for your business, part of getting it right is to ensure that you look and feel like “you”. Assuming you have already done the groundwork on why you want to have a social media presence and considered your input against outcomes, the next step is ...

Nov 17 2014
Nichola Stott
Nichola Stott

Hashtag Analysis: Was the #stoptober campaign successful?

Created and funded in the UK by Public Health England, Stoptober is an awareness campaign created around the notion that after 28 days without a cigarette, smokers are five times more likely to give up smoking for good. October is the focus month for the campaign, hence the hashtag #stoptober – a means to support ...

Nov 14 2014
Hannah Thorpe
Hannah Thorpe

John Lewis and the Immersive Christmas Campaign

For those of us in advertising and marketing the John Lewis Christmas campaign heralds the start of the seasonal analysis. Often a best-in-show for TV advertising this year’s campaign takes things a step further with a truly integrated media experience across platforms media types and devices no doubt informed by the rise in second screen ...

Nov 06 2014
Hannah Thorpe
Hannah Thorpe

Social Audit Tools

Social media can be one of the best ways to generate brand awareness, but how do you know you’re doing it right? A social audit should look to the different channels you are using to build up your audience online, assess the engagement of your readers, and enable you to make key decisions on where ...

Nov 03 2014
Hannah Thorpe
Hannah Thorpe

SESLondon 2014 - From Strategy to Execution: Creative Content Marketing #SESLon

Lisa Myers - Verve Search Lisa starts by defining creativity and creative content and specifies that for her content extends outside of the owned and operated so includes for the client site and for extended networks such as social and online media. Whilst multi-media types of content are all under consideration the key thing that underpins ...

Feb 11 2014
theMediaFlow
MediaFlow