Insight from theMediaflow

Who Won Christmas? A Digital Performance Analysis of Fashion Retailers

With the increasing importance of Christmas ecommerce sales - and the marketing campaigns driving them - we’ve reviewed some of the most impactful multi-media campaigns created by British fashion companies for Christmas 2015....

Aug 22 2016
Jack Telford
Jack Telford

Quiz: Which brands have a strong identity on Twitter?

“92% of marketers indicate that social media is important for their business” Social Media Examiner The social media accounts of a company are an extension of the brand, a place where a business can provide real-time insights and interact with their customers in a public forum. There is a careful balance of relatable and professional ...

Mar 31 2015
theMediaFlow
MediaFlow

Top Tools for Affiliates

Ahead of theMediaFlow attending LAC, we’ve pulled together some top tools for affiliates to help grow their traffic, review competitor activity and research their markets. Screaming Frog - useful for all sorts of online marketing efforts, such as finding problems with broken links, internal redirects, and identifying areas of the website that need more work on ...

Feb 02 2015
theMediaFlow
MediaFlow

Collaborative Workflow Tools

Whether your team is big or small, when you create a piece of content, a marketing strategy or even a technical audit one of the best ways to produce quality work is to ensure that everyone’s voice is heard. Two heads may be better than one, but does this improvement continue exponentially? There’s a million ...

Jan 19 2015
theMediaFlow
MediaFlow

Using Collaborative Tools for Research & Benchmarking

To kickstart our focus on collaboration I’m looking at using collaborative tools for research and benchmarking performance. We’ve written recently about the Technical SEO Audit Tools we use, but in this post we are focussing on 3 tools that use data sourced from multiple locations collaboratively to give that data a bigger picture, greater context ...

Jan 12 2015
theMediaFlow
MediaFlow

Website Migration Best Practice

Website domain names often need to be changed for a variety of reasons. You might want to offer a more secure browsing experience to your users and move to HTTPS. A brand might be being updated to a new name or a new website structure or you might simply be changing content management systems (CMS) ...

Dec 08 2014
theMediaFlow
MediaFlow

Brand Identity on Social Media Part II

Brand Consistency with Platform Diversity In the first part we discussed consistency in visual identity, naming descriptions and interlinking helps to build a solid brand identity across your social media. In part II, we’re going to look at how to retain brand identity and consistency through diverse social platforms, in particular Facebook, Twitter and Google+. ...

Nov 27 2014
Nichola Stott
Nichola Stott

Brand Identity on Social Media: Part I

If you’re sold on the idea of social media participation for your business, part of getting it right is to ensure that you look and feel like “you”. Assuming you have already done the groundwork on why you want to have a social media presence and considered your input against outcomes, the next step is ...

Nov 17 2014
Nichola Stott
Nichola Stott

Hashtag Analysis: Was the #stoptober campaign successful?

Created and funded in the UK by Public Health England, Stoptober is an awareness campaign created around the notion that after 28 days without a cigarette, smokers are five times more likely to give up smoking for good. October is the focus month for the campaign, hence the hashtag #stoptober – a means to support ...

Nov 14 2014
theMediaFlow
MediaFlow

John Lewis and the Immersive Christmas Campaign

For those of us in advertising and marketing the John Lewis Christmas campaign heralds the start of the seasonal analysis. Often a best-in-show for TV advertising this year’s campaign takes things a step further with a truly integrated media experience across platforms media types and devices no doubt informed by the rise in second screen ...

Nov 06 2014
theMediaFlow
MediaFlow