Content mediocrity is no doubt something to be avoided. Brands and businesses everywhere are devoting greater shares of marketing budget towards content marketing, with 100% of those who already participate vowing to spend more next year. The question therefore is how can marketers avoid mediocrity and continue to create original, interesting content- pieces in an ...
I'm delighted to announce that I'll be speaking at this years ionSearch Marketing Conference which is to be held at The Carriageworks, Leeds, Yorkshire. This event is a great opportunity to network with the likes of Web Technology Professionals, SEO and Social Media experts, Marketing Staff and Corporate Management. I am scheduled to speak on Day One of the event, Thursday 18th April 2013, at 11.30am and my discussion point this year is Link Earning: Marketing Strategies for Earning Your Links and How to Survive the Grey Borderlands.
During the session we'll take a look at publishing and marketing strategies which earn you links that money can't buy. In particular we will focus on content ideation and how to identify and polish newsworthy content. Overall the focus will be on marketing future-proof content strategies so that links can be earned and not manipulated.
In addition to this solo talk I will also be speaking on a panel on day 2 at 16:00 alongside Kevin Gibbons of BlueGlass UK, James Murray of Experian and Stephen Emerson of The Scotsman. We're talking about keyword research strategies. I'm going to focus on "The Curse of Not Provided" and will examine some hack-arounds to help you get more from the data we're left with; and more importantly present tools for shifting focus to content research.
Hope to see you there.
UPDATE: ION have TEN Golden Tickets available which gets you into the speaker social as well as the full conference benefits. Buy your ticket before 10:00 am on March 18th here.