Content mediocrity is no doubt something to be avoided. Brands and businesses everywhere are devoting greater shares of marketing budget towards content marketing, with 100% of those who already participate vowing to spend more next year. The question therefore is how can marketers avoid mediocrity and continue to create original, interesting content- pieces in an ...
I'm delighted to announce that I'll be speaking at this years one-day digital marketing conference On The Edge, Manchester. The conference brings together hundreds of business professionals from the most influential brands to learn the secrets of digital marketing success. On The Edge, Manchester will be held on Thursday 23rd May 2013 at the Renaissance Manchester City Centre Hotel and I'll be speaking about Super-charging Your Organic Search Traffic - How Structured Data Can Make Your Search Result Stand Out from the Crowd
I'll be helping you to understand that a quality organic search strategy is so much more than keywords and links. It's about ensuring your whole presence and experience in search is enticing and straight-forward. In the session we're going to look at how using structured data delivers attractive and enticing Rich Snippets for your search results, giving you the competitive edge.
Hope to see you there.