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London Affiliate Conference: Friday Liveblog Schedule

London Affiliate Conference (#LAC) is upon us again, and many have already descended on London for the International Gaming Expo, which culminated in  a rocking night at the Fire&ICE Bacchanalia (no less) at Gilgamesh last night. I wasn’t there but the tweets were enough to give me a hangover! I know many of the IGE (read more)

Tweeting for Business: Who Do I Follow?

Like most things in life, with Twitter, you get out of it what you put into it. As a networking tool Twitter is just the cab that gets you to the party. Once there it’s up to you to work out who to introduce yourself to, what kind of things your fellow guests might want (read more)

London Affiliate Conference (Gaming) #LAC

It’s conference season again and I for one am really excited. We ducked out of conference season last year; whilst in start-up mode, to focus on keeping our heads down and working on our clients’ sites. This year however I’m speaking, reporting, live blogging and all sorts. I’m really excited having been off the scene (read more)

Social Media: Think “Mindset” Not Platform

2009 was the year that a lot of businesses really embraced social media, particularly in Europe. (I’d say more like 2008 in the U.S.) Not just businesses, but non-profit brands, causes, goverment organisations and even John Prescott. I think that this is a great thing. The product capabilities of social media platforms, such as Twitter, (read more)

What Is Conversion Rate Optimisation? (In English)!

In a recent meeting with Richard Addis; founder of Shakeup Media and former Express Editor, (not to mention associate Editor of The Daily Mail, The Sunday Telegraph, The Financial Times and The Evening Standard), our conversation turned to what is it about our approach (at theMediaFlow) that makes us different? I explained that at the (read more)