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Park Lane Champagne Selects theMediaFlow for SEO and Audience Growth Strategy

London, June 26th 2009. Park Lane Champagne, the UK’s leading importer of branded and personalised champagne, have selected new consultancy theMediaFlow to assist in the development and promotion of their new e-commerce online presence at www.parklanechampagne.co.uk. theMediaFlow are assisting Park Lane Champagne with all SEO for their new web site and for ongoing SEO and (read more)

Consumer Brands: When Not to Blog

I recently discussed a new website project with a client; a consumer brand, and the topic of content turned to blogging. My client wanted to know if they absolutely have to have a blog in our increasingly social environment. Whilst there are many benefits to blogging, such as community engagement, a channel for interaction, the (read more)

A Week in Digital

It’s been a funny old week (and a bit more… ) in the online industry. We’ve had huge budget product launches from Microsoft; frankly weird search tool updates in the form of Google Squared. Some sort of attempt to cater to the vocal “I like my 10 blue links in a spreadsheet” community, and by (read more)

Google Base: A Guide for Maximum Product Exposure

Google Base is a free service from Google that allows you to submit content, most notably product feeds. If Google finds the content that you have submitted relevant, it may appear on some of their other service offerings such as their Shopping search engine or Google Maps. Google Base is an excellent way to advertise (read more)

How Charities can Benefit from a Commercial-Web Approach

If you are a small to medium sized charity, seeking to use your website to facilitate donations; chances are you probably don’t have a large budget to spare on marketing, or numerous and specialised staff for that matter. You probably have a fairly small team, including hard-working volunteers, wearing many hats! You may not have (read more)