noun: a website via which an individual or group of contributors can publish content including news, diary accounts, opinions and more


Why Metadata Matters

We’re often asked by our clients ‘What is metadata?’ and ‘Why is metadata important?’ Metadata quite literally means ‘data about data’. In terms of web pages, metadata allows you to describe your website, mostly for the sake of search engines but it can also benefit your users too. The HTML format allows for the inclusion (read more)

Park Lane Champagne

Audience services include Search Engine Optimisation and Social Media Marketing for increased audience and brand penetration.

Park Lane Champagne Selects theMediaFlow for SEO and Audience Growth Strategy

London, June 26th 2009. Park Lane Champagne, the UK’s leading importer of branded and personalised champagne, have selected new consultancy theMediaFlow to assist in the development and promotion of their new e-commerce online presence at theMediaFlow are assisting Park Lane Champagne with all SEO for their new web site and for ongoing SEO and (read more)

Consumer Brands: When Not to Blog

I recently discussed a new website project with a client; a consumer brand, and the topic of content turned to blogging. My client wanted to know if they absolutely have to have a blog in our increasingly social environment. Whilst there are many benefits to blogging, such as community engagement, a channel for interaction, the (read more)

A Week in Digital

It’s been a funny old week (and a bit more… ) in the online industry. We’ve had huge budget product launches from Microsoft; frankly weird search tool updates in the form of Google Squared. Some sort of attempt to cater to the vocal “I like my 10 blue links in a spreadsheet” community, and by (read more)

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