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Using Structured Data to Super-Charge Your Search - My Talk from On The Edge Manchester 2013

I spoke today at On The Edge Manchester, a leading one-day conference for digital maketers; on the subject of using structured data and how to get this mark-up to display rich search snippets. Here’s my slides from the day… Turbo-Charge Your Search Traffic with Structured Data from theMediaFlow My slides are fairly visual so here’s ...

May 23 2013
Nichola Stott
Nichola Stott

SAScon 2012 Behind the Scenes: Interview with Dixon Jones of Majestic SEO on New Flow Metrics

I recently attended the fantastic SASCon, search and social conference in Manchester, which I would recommend to any SEO, social media and associated online marketing professionals. Whilst much of the conference content has already been covered elsewhere, including great liveblog coverage at State of Search, I was lucky enough to get an interview with speaker ...

May 22 2012
Nichola Stott
Nichola Stott

SMX 2011 - Keyword Research Ninja Tactics

On stage we have a line-up so big it’s like a Blazin’ Squad gig. Panellists are: Mikkel de Mib (our MC) – deMib Richard Baxter -¬†SEOGadget Christine Church -¬†KeyRelevance Lasse Clarke Sorgaarde – MediaCom Denmark Kevin Gibbons – SEOptimise First up, Richard baxter… Data is problematic in that it needs to be organised into actionable ...

May 17 2011
Nichola Stott
Nichola Stott

The Future of Digital Marketing 2011 #FODM

The Future of Digital Marketing conference is an event organised by Econsultancy, taking place in 2011 on June 15th. A full day event, this conference attracts speakers that are leading their respective fields in digital marketing to bring to the audience an exciting vision of the future capabilities of technology and impact to marketing. Aimed ...

May 11 2011
Nichola Stott
Nichola Stott

How Charities can Benefit from a Commercial-Web Approach

If you are a small to medium sized charity, seeking to use your website to facilitate donations; chances are you probably don’t have a large budget to spare on marketing, or numerous and specialised staff for that matter. You probably have a fairly small team, including hard-working volunteers, wearing many hats! You may not have ...

May 22 2009
Nichola Stott
Nichola Stott

Wolfram Alpha - Potential threat to Google's cash cow?

Google has the search market share nailed. Pretty much globally. Search insiders, bloggers, analysts and experts tend to be in agreement that incremental improvements to search relevancy can only take the competition so far (or actually not very far at all). Consensus is that any serious threat to Google dominance will come from the search ...

May 16 2009
Nichola Stott
Nichola Stott

Social Media Strategy: Top 4 Starting Points

So… you dabble with social media for your own personal enjoyment, and you’re sold on the need for a social media strategy for your brand. Going about this however, can be more than a little daunting. (So many sites. Such differing functionality. Will I even get any sales?) I can reassure you that it is ...

May 12 2009
Nichola Stott
Nichola Stott