Blog

Thinkvisibility 7 Highlights from @ismepete

It was time once again for one of my favourite conferences with ThinkVisibility 7, and Nichola and I took the mammoth trek on a road trip to represent for southern England. Before I get started with my round up, I do want to thank Dom and his ace team for putting on yet another cracking (read more)

Adventures with Rich Snippets

Rich snippets are here, there and everywhere at the moment, either polluting or enhancing the Search Engine Results Pages (SERPs) depending on your perspective. I’ve been working on sites utilising either Microformats in the form of hReview and hRecipe for some years, and more particularly recently with Schema.org, specifically the Review Schema. The Old Days (read more)

Online Reputation Management & Owning the Message: My Presentation from SMX Israel 2012

I recently spoke at the 2012 SMX Israel search marketing conference, which took place at the Inbal Hotel, Jerusalem. I wanted to expand on my presentation here, as although the slides are on slideshare, I tend to put most of the content in the narrative. Introduction As this was part of a panel (with Shira (read more)

SMX Israel 2012

  This Sunday is the annual SMX (search marketing expo) Israel.SMX is a fantastic, global search conference, which takes place in many locations throughout the year. I’ve been lucky enough to attend the London event for the past couple of years, and this year will be speaking at the SMX Israel conference on two subjects; (read more)

My Most Used Search Marketing Tools

As a result of moving jobs recently to come and join theMediaFlow, I’ve had to re-audit the tools that I use on a regular basis, as well as moving all my bookmarks across. I was incredibly grateful for the Google Chrome Syncing functionality. In my last role, we had a number of internal tools that I’ve (read more)