Content mediocrity is no doubt something to be avoided. Brands and businesses everywhere are devoting greater shares of marketing budget towards content marketing, with 100% of those who already participate vowing to spend more next year. The question therefore is how can marketers avoid mediocrity and continue to create original, interesting content- pieces in an ...
theMediaFlow Shortlisted for 2014 Performance Marketing Awards
We are thrilled to announce today that we have made the shortlist for a PMA award in 'Best Search Campaign'
The much coveted PMAs are awarded to those who have been selected for outstanding achievements with regards to ROI, innovation, feasibility, clear objectives and their success over a three-week period within a specific category.
Competition for this prestigious award is very tough, and the judging panel includes industry leaders from the likes of Facebook, Google, Guardian and BT, who make up the 16 person strong panel.
The first PMA's were awarded in May 2013 and brought together thousands of advertisers, publishers, networks, agencies and technology providers to celebrate astounding achievements made by those throughout the year making it a very memorable night.
The unveiling of the shortlist today heralds the start of the voting for both the Industry Choice of Partner and Hotshot Rising Star awards.