Content mediocrity is no doubt something to be avoided. Brands and businesses everywhere are devoting greater shares of marketing budget towards content marketing, with 100% of those who already participate vowing to spend more next year. The question therefore is how can marketers avoid mediocrity and continue to create original, interesting content- pieces in an ...
We're more than a little bit excited about our latest voyage of learning here at theMediaFlow. Tonight myself and SEO Director Peter Handley are flying off to Iceland to attend RIMC 2012.
RIMC, or to give it its' full title, The Reykjavik Internet Marketing Conference is an annual event organised by Kristjan Mar Hauksson, founder of Nordic eMarketing and attracts an incredible range of speakers from across the globe.
We will be writing up the keynote from Eli Pariser (author of widely acclaimed book The Filter Bubble), plus I will be reporting a round-up of the best tips for Search Engine Watch on Monday. We'll be doing our best to tweet tips and facts on the day, so keep an eye on the hashtag #RIMC2012.
It won't all be work, work, work, as we plan to take our first team trip tomorrow,with a tour of Icelands Golden Circle. Be sure to like our Facebook page for the more informal reportage and pictures.