The digital revolution has had a huge impact on the process of content creation. From necessitating changes to the format and style of what’s produced, to increasing the need for speed and direct audience targeting, there are a huge number of distinct challenges involved in creating digital content that works. With the next instalment of ...
I'm delighted to announce that I will be speaking at one of the search industry's leading conferences this year, that being SES London. The event takes place over four days, kicking off with an on-site training academy on Monday 18th February until Thursday 21st February at the QEII conference centre in Westminster.
I will be speaking on day 2 of the full conference (Wednesday 20th February) on the topic of Earned Link Strategies, which is a subject close to my heart and has been ever since founding theMediaFlow in 2009. It's always surprised and mystified me as to why agencies would spend time and money paying to place links on poor quality websites that have absolutely no reason to be there. Why not invest that budget on creating content that attracts relevant links that bring quality traffic? I've been writing about this topic for a number of years now and come SES, will be sharing our asset audit and creative approach to devising an earned link strategy for your organic search campaign.