You have decided that the time is right for your business to assess its performance in the competitive world of SEO. Congratulations. You’re in the Great Game now. (Warning: This post may contain Game of Thrones spoilers and excellent advice). One of the most prominent drivers behind this decision often comes from unexpected changes in ...
I'm delighted to announce that I will be speaking at one of the search industry's leading conferences this year, that being SES London. The event takes place over four days, kicking off with an on-site training academy on Monday 18th February until Thursday 21st February at the QEII conference centre in Westminster.
I will be speaking on day 2 of the full conference (Wednesday 20th February) on the topic of Earned Link Strategies, which is a subject close to my heart and has been ever since founding theMediaFlow in 2009. It's always surprised and mystified me as to why agencies would spend time and money paying to place links on poor quality websites that have absolutely no reason to be there. Why not invest that budget on creating content that attracts relevant links that bring quality traffic? I've been writing about this topic for a number of years now and come SES, will be sharing our asset audit and creative approach to devising an earned link strategy for your organic search campaign.