Content mediocrity is no doubt something to be avoided. Brands and businesses everywhere are devoting greater shares of marketing budget towards content marketing, with 100% of those who already participate vowing to spend more next year. The question therefore is how can marketers avoid mediocrity and continue to create original, interesting content- pieces in an ...
Hello search and digital marketers, this is my first post for theMediaFlow so I'm pleased to have something of value to offer you!
Some of the team will be going to SES London this year (10-14th Feb) and very much look forward to one of the best industry conferences in the calendar. I'm personally looking forward to hearing Lisa Myers and Lee Odden on Day 1 and many of the other great speakers on the digital content side of things.
For those of you that may not know, SES (Search Engine Strategies) is one of the leading search and social marketing events in the industry. SES is organised by top industry leaders that form the SES Global Advisory Board.
As content strategist for theMediaFlow it falls to me to cover a lot of the talks so if you don't get a chance to go keep an eye on this very blog. I've currently highlighted "From Strategy to Execution: Creative Content Marketing", "How to Design, Segment & Optimise an Adwords Enhanced Campaign", "Brilliant Blogging: Best Practices to Enhance Your Customer Reach" and "Filthy Linking Rich: Driving the Right Traffic to your Site"
So keep an eye out for our blog posts and pics from the event covering the main talks and our Top Takeaway's of SES 2014.
Join us on the Day!
We have a fantastic discount code for our readers worth £400.00 off the ticket price.
Look forward to seeing you there!