Brand Consistency with Platform Diversity In the first part we discussed consistency in visual identity, naming descriptions and interlinking helps to build a solid brand identity across your social media. In part II, we’re going to look at how to retain brand identity and consistency through diverse social platforms, in particular Facebook, Twitter and Google+. ...
This Sunday is the annual SMX (search marketing expo) Israel. SMX is a fantastic, global search conference, which takes place in many locations throughout the year. I've been lucky enough to attend the London event for the past couple of years, and this year will be speaking at the SMX Israel conference on two subjects; namely Online Reputation Management and Mobile Search practise.
Tickets have already sold out, so if you are interested in further SMX events I'd definitely recommend an early calendar reminder! I'm sure that for those that can't attend there will be tweeting and blog coverage, so that you can follow some of the content online. The hashtag is #SMXIsrael.
I can't reveal too much about the content of my presentations at this stage, however, for those undecided as to which sessions they will attend here's the full schedule and a brief description of my presentations - to help you decide either way.
Online Reputation Management - My perspective is that there's generally no such thing as bad publicity; it's all about message management and I'll explain some of my favourite rapid response tools for such message management.
Mobile SEO - I'm talking about Google's Serendipitous Search product (a mobile, opt-in service, currently in development under Marissa Mayer) and explaining what data-types and technologies would be required to realise this as it is currently described.
I'm very much looking forward to this event as it will be a great opportunity to get to meet fellow professionals whose content and industry contributions I've been enjoying over these past years; including Barry Schwartz, conference organiser, Search Engine Land News Editor and Executive Editor of Search Engine Roundtable. I'm also looking forward to meeting fellow speakers such as Branko Rihtman of Rank Above who I've been speaking to for a couple of years (via Twitter) but am still yet to meet!