Content mediocrity is no doubt something to be avoided. Brands and businesses everywhere are devoting greater shares of marketing budget towards content marketing, with 100% of those who already participate vowing to spend more next year. The question therefore is how can marketers avoid mediocrity and continue to create original, interesting content- pieces in an ...
The Future of Digital Marketing conference is an event organised by Econsultancy, taking place in 2011 on June 15th. A full day event, this conference attracts speakers that are leading their respective fields in digital marketing to bring to the audience an exciting vision of the future capabilities of technology and impact to marketing.
Aimed at senior marketers and digital strategists, this conference will inform and enthuse participants in a friendly environment, with an exciting format - with keynotes and focus topics looking at the state of play this year, next year and into the future.
It's my honour to represent the search marketing profession in speaking at #FODM about The Future of Search. Do come and join us at this Econsultancy event. It promises to be truly inspiring!