D-Type...

Digital Surrey 2014 – Unstructured Data meets Punk Rock

Last Thursday I had the pleasure of attending Digital Surrey, a networking event organised to facilitate networking, create and share opportunities and make friends. The event took place in the University of Surrey – which, by the way, was fairly well equipped to bear with the hot weather!   Declan Trezize, Technology Consultant for Monster.com and ...

Jul 21 2014
Juan Barros
Juan Barros

CONTENT MARKETING SHOW 2014 - SESSION 4 ROUND UP

Welcome to the final instalment of our blogs from the content marketing show, we have all had a brilliant time here, so if you’ve missed out, below are my top takeaways from the four talks in the final session. Enjoy reading! Marcin Chirowski – How to organise successful international bloggers event A problem bloggers have ...

Jul 17 2014
Kat McCarthy
Kat McCarthy

Content Marketing Show 2014- Session 3 Round-Up

Raph Goldberg: The Hero’s Journey: Using Archetypes in Video Marketing Raph is senior editor and creative director at Tanglewood and took a look at how archetypes can make video marketing more impactful and effective by investigating how to harness this with video marketing. The power of stories for marketing lies in the human history of ...

Jul 17 2014
Peter Handley
Peter Handley

CONTENT MARKETING SHOW 2014 - SESSION 2 ROUND UP

And now it’s on to the second session of the day at the Content Marketing Show. I’ve taken the top takeaways from these four great sessions to provide you with a short summary of everything you need to know about content marketing. Why People Share Stuff- Emma Dunn (Caliber) We all know that people share ...

Jul 17 2014
Hannah Thorpe
Hannah Thorpe

Content Marketing Show 2014 - Session 1 Round Up

Welcome to the first in a series of blogs from theMediaFlow today covering the Content Marketing Show, which had been organised by Rough Agenda and our friend Kelvin Newman. Later this afternoon, our very own Nichola Stott will be presenting on Getting Past the Buying Objection with Problem-Solving Content. We’ve got a different writer covering each ...

Jul 17 2014
Peter Handley
Peter Handley

SAScon 2014 Content Round Up

This is the final round up after the SAScon conference 2014 looking at our top takeaways from the Content presentations with tips on content success from Danny Ashton and Katy Howell on optimising content performance. Learn how to Produce (Persona) HUMAN Success Content in 45 Minutes or Less – Danny Ashton  Danny Ashton is the ...

Jun 20 2014
Kat McCarthy
Kat McCarthy

SAScon 2014 Social Round-Up

This is the second in a series of theMediaFlow team’s round ups of our top takeaways from the Social sessions at SAScon. By social we’re not talking about the drinking and bowling, it’s time to get serious about twitter with tips from Opta Joe and then learn the lessons of social media strategy from Laura ...

Jun 20 2014
Hannah Thorpe
Hannah Thorpe

SAScon 2014 Search Round-Up

 SAScon is one of the UK’s leading conferences in Search, Analytics and Social. Every year the best (and those aspiring to be the best) from the SEO, digital and social media industries gather in Manchester for some great presentations on all things digital and social alongside technical explanations of the latest analytics developments, software and ...

Jun 19 2014
Hannah Thorpe
Hannah Thorpe

My 5 takeaways for Brighton SEO 2014

Long before going to Brighton SEO I already had set my expectations fairly high, partly thanks to Pete, who’d kindly taken the time to narrate some of the anecdotes of previous editions and had somehow contributed to the growing excitement. And so the day arrived, and expectations were met and exceeded. The setting (the Dome ...

Apr 28 2014
Juan Barros
Juan Barros

Quick Technical SEO Audit Checklist #BrightonSEO

I was really pleased to have had a chance to speak at BrightonSEO today and run through my quick technical audit checklist. You can find my slides from the event embedded below: Peter Handley Brighton SEO April 2014 from Peter Handley If you’d like to download the Audit Checklist to use yourselves you can do ...

Apr 24 2014
Peter Handley
Peter Handley

PMA Shortlist Announced!

theMediaFlow Shortlisted for 2014 Performance Marketing Awards We are thrilled to announce today that we have made the shortlist for a PMA award in ‘Best Search Campaign‘ The much coveted PMAs are awarded to those who have been selected for outstanding achievements with regards to ROI, innovation, feasibility, clear objectives and their success over a ...

Mar 17 2014
Kat McCarthy
Kat McCarthy

Web & Online Content Designer 18 to 24k

Who are we? We’re a multi award winning agency specialising in organic marketing techniques. We are an online only agency, specialising in Search, Social and Content Marketing. Our office is in a lovely converted stable in Herriard, Hampshire, between Basingstoke and Alton. What do we do? We use creative content marketing strategies to help grow ...

Mar 11 2014
Nichola Stott
Nichola Stott

And the Winner is...

Please congratulate @bradman Brad Smith, Digital Manager at The Red Cross, who was chosen in our #teamnames random vote competition to win a fantastic set of SEO Tools. We’re close to deciding which team names we settle on, however anyone who voted was entered into the random draw and we’re thrilled to be able to ...

Mar 07 2014
Nichola Stott
Nichola Stott

Content Writer/Story Teller - £15 - £22K plus bonus potential

Who are we? theMediaFlow is a multi-award-winning organic marketing agency. We only do online marketing and specialise in search, social media and content marketing for our clients. We’re based in Herriard, Hampshire, in a beautiful converted stable. What do we do? We help our clients attract the right kind of potential customer, and grow their online ...

Mar 07 2014
Nichola Stott
Nichola Stott

SEO Account Manager 18 - 26K plus bonus

Who are we? theMediaFlow is a multi-award-winning organic marketing agency. We only do online marketing and specialise in search, social media and content marketing for our clients. We’re based in Herriard, Hampshire, in a beautiful converted stable. What do we do? We help our clients grow their business and profit by devising technical and creative marketing ...

Mar 07 2014
Nichola Stott
Nichola Stott

Vote Now! The Campaign is Heating up... Win £1000 of Pro SEO Tools - CLOSED

We’re approaching the deadline on our #teamnames competition to win £1000s worth of awesome SEO tools and resources. Whilst we’re going to pick the winner at random from ANYONE who places a vote, we thought we’d share these cute campaign posters with you!                         ...

Mar 06 2014
Nichola Stott
Nichola Stott

Win £1000 Worth of SEO Pro Tools CLOSED

Help us pick some team names and you can win almost £1,000 worth of SEO Tools We’re currently in something of a growth period here at tMF stables and are organising “front of house” into two client-facing teams. Help us pick some names for our new teams as we can’t decide. If you get involved ...

Feb 28 2014
Nichola Stott
Nichola Stott

The Agency Collective: Manchester Dinner - March 20th

Do you own a digital agency in Manchester? Are you Anna Moss, Alex Moss, Simon Wharton, Roy Wilding, Guy Levine, James Crawford, Nicky Wake, Andrew Wake or any other creative digital agency owner, or founder around the Greater Manchester area? If yes, then please book your ticket now for The Agency Collective dinner “How to ...

Feb 21 2014
Nichola Stott
Nichola Stott

SESLondon: Next Generation Site Architecture: Maximising Usability & Findability

Next Generation Site Architecture: Maximising Usability & Findability This session focused on how to build your site to maximise with both usability and findability; a combination of the knowledge of Maile Ohye (Google’s Developer Programs Tech Lead) and Alan Perkins (Silverdisc.co.uk). First and foremost Perkins provided a succinct definition of both these terms for which ...

Feb 13 2014
Hannah Thorpe
Hannah Thorpe

SES Day Two- Morning Round-Up

Keynote: Keeping up with the Consumer If you want to understand Google’s knowledge graph then it’s time to think Star Trek. Ian Carrington, Google’s Director of performance, opened the day at SESLondon this morning as the keynote speaker presenting all about “Keeping up with the Consumer.” With over 10 years experience at Google and previous ...

Feb 12 2014
Hannah Thorpe
Hannah Thorpe

SESLondon 2014 - From Strategy to Execution: Creative Content Marketing #SESLon

Lisa Myers - Verve Search Lisa starts by defining creativity and creative content and specifies that for her content extends outside of the owned and operated so includes for the client site and for extended networks such as social and online media. Whilst multi-media types of content are all under consideration the key thing that underpins ...

Feb 11 2014
Kat McCarthy
Kat McCarthy

SES London 2014 - Discount Code

Hello search and digital marketers, this is my first post for theMediaFlow so I’m pleased to have something of value to offer you! Some of the team will be going to SES London this year (10-14th Feb) and very much look forward to one of the best industry conferences in the calendar. I’m personally looking ...

Jan 28 2014
Kat McCarthy
Kat McCarthy

New Team Members

On January 2nd we welcomed three new team members at TMF stables, namely Kat McCarthy, Hannah Thorpe and Juan Barros Rivas. Kat joins us as trainee digital content strategist and is responsible for editorial research, content ideation and content creation and is currently planning some amazing projects for our clients. Kat comes to us from ...

Jan 27 2014
Nichola Stott
Nichola Stott

theMediaFlow Wins Best Use of Search - Retail at UK Search Awards

theMediaFlow, a digital marketing agency specializing in organic search and based in Herriard claim national award at the UK Search Awards, bringing the total number of business awards in 2013 to three. Founded in October 2010 and in only their third full year of operating, theMediaFlow are proving to be a rising star in the ...

Nov 19 2013
Nichola Stott
Nichola Stott

Trainee/Graduate: Digital Content Strategist

Who are we? theMediaFlow is a multi-award-winning search and social media marketing agency. We only do online marketing and specialise in search and social media marketing for our clients. We are a small and growing company, wholly owned by the directors and are profitable; generating 200% year-on-year growth. (We got an award for that too.) ...

Nov 08 2013
Nichola Stott
Nichola Stott

UK Search Awards Shortlist - 2 Nominations for theMediaFlow

The last month has been a super busy one for the team at theMediaFlow, as evidenced with Nichola’s blog post from the end of September, covering our office move in our stables, and our recent wins at the Wirehive100 Awards. We’re now thrilled to have been nominated for 2 UK Search Awards with the shortlist ...

Oct 10 2013
Peter Handley
Peter Handley

We Need to Write a Blog Post About Everything that Happened Last Week...

It is insanely busy here at tMF stables, but some amazing things have happened and if I don’t get this down then, well…  Also, I’m off my face on coffee at the moment so without further ado…             See that? That’s me that is. We had a cupcake bake-off and ...

Sep 26 2013
Nichola Stott
Nichola Stott

New Offices and Wirehive 100 Fast Growth Over Three Years

Whoooooo! It’s been a cracker of a few months at theMediaFlow and Friday after at least six months of searching, we collected the keys on our new home for the next five years.                       We’re all very excited about the move as this gives us ...

Sep 04 2013
Nichola Stott
Nichola Stott

Crowdsourcing for Science

Whilst crowdsourcing has been the darling buzzword of social media – facilitating consumer research, citizen journalism and even contributing to the organisation of political groups, exposes and social change there’s another crowdsourcing revolution taking place in the science community. Possibly just as valuable if not in some ways more so; crowdsourcing has revolutionised scientific research ...

Aug 23 2013
Nichola Stott
Nichola Stott

Wirehive 100 2013 - Shortlisted For Best Use in Search

theMediaFlow are delighted to announce that we’ve been shortlisted for the finals for the Best Use of Search in this year’s wirehive 100 awards. #wirehive100 shortlisted for Best use of Search: @CMADigitalUK, @theMediaFlow, @VerticalLeap Wirehive 100 (@Wirehive100) August 20, 2013 The wirehive 100 awards are now in their second year. They were setup to recognise ...

Aug 20 2013
Peter Handley
Peter Handley

We Came, We saw, We Kayaked!

As the end of July marked the successful completion of probationary period for Lizzie (account manager and data nerd) we decided to mark this with a team-building trip. Not being the types for awkward initiative exercises in a Travel Tavern we thought we’d try something a little different. Kayaking! We started out from the office ...

Aug 02 2013
Nichola Stott
Nichola Stott

Using Structured Data to Super-Charge Your Search - My Talk from On The Edge Manchester 2013

I spoke today at On The Edge Manchester, a leading one-day conference for digital maketers; on the subject of using structured data and how to get this mark-up to display rich search snippets. Here’s my slides from the day… Turbo-Charge Your Search Traffic with Structured Data from theMediaFlow My slides are fairly visual so here’s ...

May 23 2013
Nichola Stott
Nichola Stott

ION Search 2013: Keyword Research Presentation

On Friday 18th April I spoke at ION Search on the Keyword Research panel, alongside James Murray of Experian/Hitwise, Stephen Emerson of The Scotsman and moderated by Kevin Gibbons of BlueGlass UK. My short presentation looked at how one element of keyword research (looking at existing organic search visits by keyword) is becoming less and ...

Apr 22 2013
Nichola Stott
Nichola Stott

Leveraging Assets, Tools and Process-Change to Create Business Stories

In my presentation at ION Search 2013 I spoke about how search marketers can use genuine business stories from which to create meaningful content for earned-link strategies. The main premise of my talk is that advice around “create engaging content” for linkbuilding might be well-intentioned, but it’s no magic bullet. In fact advice like this ...

Apr 18 2013
Nichola Stott
Nichola Stott

On The Edge Manchester, 23rd May: Nichola Stott Speaking

        I’m delighted to announce that I’ll be speaking at this years one-day digital marketing conference On The Edge, Manchester. The conference brings together hundreds of business professionals from the most influential brands to learn the secrets of digital marketing success. On The Edge, Manchester will be held on Thursday 23rd May ...

Apr 03 2013
Nichola Stott
Nichola Stott

Earning Links Using Business Assets. My Presentation from SearchLondon Meet-up

I was delighted to present to members of the Search London Meetup group at Google’s new Shoreditch Campus. My topic was earning links by telling stories. In particular I focused on leveraging business assets to create those stories . The main point I stressed is that earning links is a three-stage process. First ideation, then ...

Mar 20 2013
Nichola Stott
Nichola Stott

Trainee Online Marketer/Search Engine Optimization Executive

Who are we? theMediaFlow is an award-winning search and social media marketing agency. We only do online marketing and specialise in search and social media marketing for our clients. We are a small and growing company, wholly owned by the directors and are profitable; generating 200% year-on-year growth. We’re based in Alton, Hampshire. What do ...

Mar 19 2013
Nichola Stott
Nichola Stott

ION Search Conference - Come Visit us There

I’m delighted to announce that I’ll be speaking at this years ionSearch Marketing Conference which is to be held at The Carriageworks, Leeds, Yorkshire. This event is a great opportunity to network with the likes of Web Technology Professionals, SEO and Social Media experts, Marketing Staff and Corporate Management. I am scheduled to speak on ...

Mar 12 2013
Nichola Stott
Nichola Stott

Think Visibility - 5th Birthday - Peter Handley talking about Rich Snippets

I am pleased to be able to announce that I’ll be speaking at Think Visibility on its 5th Birthday on Saturday 2nd March 2013. I’ve been fortunate to attend a number of events here before, and am looking forward to stepping up and giving a talk. I’ll be speaking about Rich Snippets – reviewing the ...

Feb 19 2013
Peter Handley
Peter Handley

SES London 2013 - Nichola Stott to Speak on Earned Link Strategies

I’m delighted to announce that I will be speaking at one of the search industry’s leading conferences this year, that being SES London. The event takes place over four days, kicking off with an on-site training academy on Monday 18th February until Thursday 21st February at the QEII conference centre in Westminster.       ...

Jan 17 2013
Nichola Stott
Nichola Stott

theMediaFlow MD Nichola Stott, Contributes to Hit Me!

Alton, Hampshire – 03 December 2012 – A new business book, Hit Me! that offers advice to small businesses to punch above their weight online has been published by Fresh Business Thinking who has bought together the leading experts in the field of internet marketing, including SEO expert and founder of Hampshire-based search agency, theMediaFlow. ...

Dec 03 2012
Nichola Stott
Nichola Stott

theMediaFlow Partners With Discover Southampton

Discover Southampton has partnered with SEO Agency theMediaFlow and web design agency Superrb to redesign their website. Hampshire – 13 September 2012 – Leading SEO agency, theMediaflow and web design agency Superrb are pleased to announce they have been awarded a joint contract from Discover Southampton. Working in partnership, both agencies will undertake web development, ...

Oct 10 2012
Nichola Stott
Nichola Stott

theMediaFlow wins the Wirehive 100 "One To Watch" Award

Alton, Hampshire - 17 September 2012 - theMediaFlow, a boutique online marketing agency, specialising in search marketing, founded by Nichola Stott, former Yahoo! head of UK search partners has won Wirehive100′s inaugural One To Watch award last Thursday night. The awards, which have been specially created to ensure that the excellent interactive work that is being created ...

Sep 17 2012
Nichola Stott
Nichola Stott

Team MediaFlow at Wirehive100 Awards

Earlier this summer we were announced as finalists in the Wirehive100 Awards – One to Watch category and on Thursday 13th it was time for the team to scrub up, get into our black-tie garb and head on down to the fantastic venue for the awards ceremony, which was Mercedes-Benz World in Weybridge. We were ...

Sep 17 2012
Nichola Stott
Nichola Stott

SEO Agency, theMediaFlow shortlisted as "One to Watch"

SEO and digital agency theMediaFlow have been named as a finalist in this year’s Wirehive 100 ‘One To Watch’ award. The Wirehive 100 Digital Agency League table and Awards have been specially created to ensure that the excellent interactive work that is being created by up-coming agencies and the agencies themselves in the out-of-London south/south ...

Sep 04 2012
Nichola Stott
Nichola Stott

An International SEO Implementation Tale - Sitemaps: rel="alternate" hreflang="x"

Those of you who follow me on Twitter will know that over the 6 or so weeks I’ve been digging around for information and details on results from the implementation of rel=”alternate” and hreflang on sites. Basically, this is a relatively new option from Google to appropriately mark-up your webpages to tell them that you ...

Aug 14 2012
Peter Handley
Peter Handley

The Return of Authorship Stats in Webmaster Tools & Some Data

I really enjoy playing around with enhancing SERP listings and rich snippets, and have done work on a lot of websites getting authorship mark-up onto my own and client websites. When I was first doing this it was possible to review some results from this in Google Webmaster Tools and I was really disappointed when ...

Aug 08 2012
Peter Handley
Peter Handley

The Future of Geospatial Technology - Paper Maps ARE Dead

I’m not all that fond of saying things are dead but after my first visit to Digital Surrey yesterday, I will agree with Google’s Ed Parsons, that Paper Maps ARE in fact dead. Well, mostly, I have seen a few friends tweet of late of the need for actual maps when in the countryside and ...

Jul 27 2012
Peter Handley
Peter Handley

Nichola Stott to Judge 2012 UK Search Awards

Hampshire, United Kingdom - Search industry expert, Nichola Stott has been selected to be on the judging panel of this years’ UK Search Awards. Launched in 2011, the UK Search Awards aim to recognise the talent and phenomenal growth of the UK search industry. Now in their second year the awards are run by and for ...

Jul 17 2012
Peter Handley
Peter Handley

SAScon 2012 Behind the Scenes: Interview with Dixon Jones of Majestic SEO on New Flow Metrics

I recently attended the fantastic SASCon, search and social conference in Manchester, which I would recommend to any SEO, social media and associated online marketing professionals. Whilst much of the conference content has already been covered elsewhere, including great liveblog coverage at State of Search, I was lucky enough to get an interview with speaker ...

May 22 2012
Nichola Stott
Nichola Stott

Brighton SEO 2012 Presentation: Serendipitous Search Imagined

I had the pleasure of speaking at one of the SEO-industry top conferences on Friday, the fantastic Brighton SEO. I was asked to accept the challenge of a “pecha kucha” style 20:20 presentation, which means you have twenty slides, which auto-forward every twenty seconds, if you are ready or not! I chose to talk about ...

Apr 16 2012
Nichola Stott
Nichola Stott

Just WOW... Reykjavik Internet Marketing Conference #RIMC12

Those of you who know me may well be surprised but I was left nearly speechless by just how good the last few days Nichola and I spent in Iceland were. Quite frankly, it was without a doubt the best few days I’ve spent in my professional career, and we are already discussing our plans ...

Mar 12 2012
Peter Handley
Peter Handley

Econsultancy - Digital Cream B2B London

Next Thursday 15th, I’ll be moderating a number of roundtable discussions at the Econsultancy Digital Cream London event. Digital Cream is an invitation-only event run by Econsultancy and aimed at client-side senior online marketers. Due to popularity and demand the event is split out into consumer and B2B tracks. Digital Cream B2B is a unique ...

Mar 07 2012
Nichola Stott
Nichola Stott

RIMC 2012 (Reykjavik Internet Marketing Conference)

We’re more than a little bit excited about our latest voyage of learning here at theMediaFlow. Tonight myself and SEO Director Peter Handley are flying off to Iceland to attend RIMC 2012. RIMC, or to give it its’ full title, The Reykjavik Internet Marketing Conference is an annual event organised by Kristjan Mar Hauksson, founder ...

Mar 07 2012
Nichola Stott
Nichola Stott

Thinkvisibility 7 Highlights from @ismepete

It was time once again for one of my favourite conferences with ThinkVisibility 7, and Nichola and I took the mammoth trek on a road trip to represent for southern England. Before I get started with my round up I do want to thank Dom and his ace team for putting on yet another cracking ...

Mar 05 2012
Peter Handley
Peter Handley

Adventures with Rich Snippets

Rich snippets are here, there and everywhere at the moment, either polluting or enhancing the Search Engine Results Pages (SERPs) depending on your perspective. I’ve been working on sites utilising either Microformats in the form of hReview and hRecipe for some years, and more particularly recently with Schema.org, specifically the Review Schema. The Old Days ...

Feb 27 2012
Peter Handley
Peter Handley

Online Reputation Management & Owning the Message: My Presentation from SMX Israel 2012

I recently spoke at the 2012 SMX Israel search marketing conference, which took place at the Inbal Hotel, Jerusalem. I wanted to expand on my presentation here, as although the slides are on slideshare, I tend to put most of the content in the narrative. Introduction As this was part of a panel (with Shira ...

Jan 19 2012
Nichola Stott
Nichola Stott

SMX Israel 2012

  This Sunday is the annual SMX (search marketing expo) Israel. SMX is a fantastic, global search conference, which takes place in many locations throughout the year. I’ve been lucky enough to attend the London event for the past couple of years, and this year will be speaking at the SMX Israel conference on two ...

Jan 13 2012
Nichola Stott
Nichola Stott

My Most Used Search Marketing Tools

As a result of moving jobs recently to come and join theMediaFlow I’ve had to re-audit the tools that I use on a regular basis as well as moving all my bookmarks across. I was incredibly grateful for the Google Chrome Syncing functionality. In my last role we had a number of internal tools that ...

Jan 11 2012
Peter Handley
Peter Handley

Peter Handley Joins theMediaFlow

I am so excited to tell you that as of today Peter Handley is Director of SEO here at theMediaFlow. Pete is one of the most personable and well-thought of people in the SEO industry with a reputation for honesty, loyalty, customer-retention and some kick-ass SEO skills too! With five years experience of managing over ...

Dec 12 2011
Nichola Stott
Nichola Stott

theMediaFlow - Shortlisted for UK Search Award 2011

We’re thrilled to have made the final shortlist for a UK Search Award in the category Best Use of Search – Retail. The UK Search Awards 2011 will take place on November 3rd at the prestigious Emirates Stadium and will bring together the biggest and brightest stars of the search marketing industry. A total of ...

Oct 10 2011
Nichola Stott
Nichola Stott

2011 UK Search Awards

On Thursday the 3rd November The Emirates Stadium in North London will play host to the first annual UK Search Awards. The UK Search Awards 2011 is organised by Don’t Panic in association with Manual Link Building and SEMPO and will cover a range of categories, from vertical sectors (travel and finance) to site types ...

Oct 10 2011
Nichola Stott
Nichola Stott

SMX 2011 - Keyword Research Ninja Tactics

On stage we have a line-up so big it’s like a Blazin’ Squad gig. Panellists are: Mikkel de Mib (our MC) – deMib Richard Baxter - SEOGadget Christine Church - KeyRelevance Lasse Clarke Sorgaarde – MediaCom Denmark Kevin Gibbons – SEOptimise First up, Richard baxter… Data is problematic in that it needs to be organised into actionable ...

May 17 2011
Nichola Stott
Nichola Stott

The Future of Digital Marketing 2011 #FODM

The Future of Digital Marketing conference is an event organised by Econsultancy, taking place in 2011 on June 15th. A full day event, this conference attracts speakers that are leading their respective fields in digital marketing to bring to the audience an exciting vision of the future capabilities of technology and impact to marketing. Aimed ...

May 11 2011
Nichola Stott
Nichola Stott

Basic Video SEO

How to optimise video content on your website. Search today is not the user experience it first was. When searching Google, Bing or Yahoo! we often see richer results than the traditional ten blue links on a text heavy page. Now it is very common for a search query to trigger additional types of results ...

Feb 21 2011
Nichola Stott
Nichola Stott

Google Ranking Sub-Pages Above Homepage: New Algo Update Hits UK Shores

Google have rolled out a change to the algorithm which seems to be having quite broad effects. We’re seeing a number of fluctuations with client rankings, though in this case it is not always the position of the listing that is the change; but the the listing itself that is returned for the same search ...

Dec 30 2010
Nichola Stott
Nichola Stott

"How I Built One of the Largest Online Communities in Sport": An Interview with Antoine Zammit - Empire of the Kop

Antoine Zammit is the owner and driving force behind Empire Of The Kop; one of the largest social communities in sport - dedicated to news, comment and fan-networking for Liverpool FC fans. I got to know a little about Antoine, whilst in the process of blogger outreach on a client project. I was struck by his ...

Nov 08 2010
Nichola Stott
Nichola Stott

Bing Ranking Algorithm Includes CTR

I just read Bing have finally confirmed what some of us have suspected for some time. Bing definitely do use CTR as a ranking factor. Although Bing is currently very much the also-ran, in terms of search engine market share; their partnership with Yahoo! (which will be in effect in the UK before year end) ...

Oct 07 2010
Nichola Stott
Nichola Stott

Comments on my Blog: When is it Spam?

You have your business blog and you’re getting your groove on. Excellent! As you begin to generate a bit of a following and you’re seeing “community signs” such as increased repeat visitor numbers, higher page to visit ratios and also comments on your blog; you may notice the ubiquitos spam. Some spam is so obvious, ...

Feb 25 2010
Nichola Stott
Nichola Stott

Tweeting for Business: Who Do I Follow?

Like most things in life, with Twitter, you get out of it what you put into it. As a networking tool Twitter is just the cab that gets you to the party. Once there it’s up to you to work out who to introduce yourself to, what kind of things your fellow guests might want ...

Jan 25 2010
Nichola Stott
Nichola Stott

Social Media: Think "Mindset" Not Platform

2009 was the year that a lot of businesses really embraced social media, particularly in Europe. (I’d say more like 2008 in the U.S.) Not just businesses, but non-profit brands, causes, goverment organisations and even John Prescott. I think that this is a great thing. The product capabilities of social media platforms, such as Twitter, ...

Jan 07 2010
Nichola Stott
Nichola Stott

What Is Conversion Rate Optimisation? (In English)!

In a recent meeting with Richard Addis; founder of Shakeup Media and former Express Editor, (not to mention associate Editor of The Daily Mail, The Sunday Telegraph, The Financial Times and The Evening Standard), our conversation turned to what is it about our approach (at theMediaFlow) that makes us different? I explained that at the ...

Dec 16 2009
Nichola Stott
Nichola Stott

Does My Business Website Need a Blog?

Everywhere that you look online you can come across blog content; from deeply personal diary accounts, to small business blogs, to professional media blogs. It may feel at times that if you are not sharing your work and personal activities with the world, then it’s you that has the personality disorder. Not so. Blogging isn’t ...

Dec 09 2009
Nichola Stott
Nichola Stott

Turn an Error into an Opportunity (Commercial '404')

You may be aware that one of the many foundation, best-practise points recommended by search engine optimisation experts is to have your own customised error page. An error page is the page of content presented, when an error has occurred in trying to access or locate content on your website. In this case we are ...

Nov 17 2009
Nichola Stott
Nichola Stott

How and Why to Own Google Page 1 for Your Brand

For any business, your brand is one of the most important things about you. It’s your intellectual property, your social currency, your reputation and what makes you distinct from any other organisation. It is arguably easier now than it ever has been to reinforce and promote your brand, due to media and technologies that allow ...

Sep 25 2009
Nichola Stott
Nichola Stott

Tips for Growing Your Social Media Brand

Your social media brand could be defined as a consistent and recognisable presence across multiple and different social media. Selecting which social media on which to be present and at what level to engage/communicate is a whole other topic in itself. In this instance we’re assuming you know where and how you want to engage ...

Sep 04 2009
Nichola Stott
Nichola Stott

Consumer Brands: When Not to Blog

I recently discussed a new website project with a client; a consumer brand, and the topic of content turned to blogging. My client wanted to know if they absolutely have to have a blog in our increasingly social environment. Whilst there are many benefits to blogging, such as community engagement, a channel for interaction, the ...

Jun 23 2009
Nichola Stott
Nichola Stott

A Week in Digital

It’s been a funny old week (and a bit more… ) in the online industry. We’ve had huge budget product launches from Microsoft; frankly weird search tool updates in the form of Google Squared. Some sort of attempt to cater to the vocal ‘I like my 10 blue links in a spreadsheet’ community, and by ...

Jun 15 2009
Nichola Stott
Nichola Stott

How Charities can Benefit from a Commercial-Web Approach

If you are a small to medium sized charity, seeking to use your website to facilitate donations; chances are you probably don’t have a large budget to spare on marketing, or numerous and specialised staff for that matter. You probably have a fairly small team, including hard-working volunteers, wearing many hats! You may not have ...

May 22 2009
Nichola Stott
Nichola Stott

Wolfram Alpha - Potential threat to Google's cash cow?

Google has the search market share nailed. Pretty much globally. Search insiders, bloggers, analysts and experts tend to be in agreement that incremental improvements to search relevancy can only take the competition so far (or actually not very far at all). Consensus is that any serious threat to Google dominance will come from the search ...

May 16 2009
Nichola Stott
Nichola Stott

Social Media Strategy: Top 4 Starting Points

So… you dabble with social media for your own personal enjoyment, and you’re sold on the need for a social media strategy for your brand. Going about this however, can be more than a little daunting. (So many sites. Such differing functionality. Will I even get any sales?) I can reassure you that it is ...

May 12 2009
Nichola Stott
Nichola Stott

Laying the Foundations: 8 Usability Essentials for Increasing Online Revenue

Regardless of how (or if) you currently have a commercial strategy for your website, there are many usability foundations that are often overlooked to the detriment of your revenue potential. If you are; ad-funded, subscription funded, an e-commerce site or an affiliate lead generator, your commercial model(s) will benefit immensely from these simple usability tips. ...

Apr 30 2009
Nichola Stott
Nichola Stott

Announcing the launch of theMediaFlow

Solutions for generating and improving revenues online. London, April 30th 2009. theMediaFlow, a new and unique consultancy with specialist focus on generating online revenues, is gearing up for launch at the start of May 2009. theMediaFlow is the UK’s first specialist online revenue consultancy, serving brand owners, publishers, businesses and charities by offering specialist solutions ...

Apr 29 2009
Nichola Stott
Nichola Stott