Content mediocrity is no doubt something to be avoided. Brands and businesses everywhere are devoting greater shares of marketing budget towards content marketing, with 100% of those who already participate vowing to spend more next year. The question therefore is how can marketers avoid mediocrity and continue to create original, interesting content- pieces in an ...
We're close to deciding which team names we settle on, however anyone who voted was entered into the random draw and we're thrilled to be able to facilitate this for such a deserving organisation. I'd like to point out that the Red Cross are currently seeking support for their South Sudan Appeal, so if you can spare anything at all the situation is critical and there are around 1 million people homeless as a result of this conflict.
Incidentally Brad chose Iliad and Odyssey, which is still a current favourite within the business here, however, we're not choosing until Monday.
Special thanks to Dan at Screaming Frog, Aleyda at WooRank, Cheri at Distilled and Paul at Linkrisk for being all around wonderful people and agreeing to stump up a prize.