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theMediaFlow Shortlisted for 2014 Performance Marketing Awards We are thrilled to announce today that we have made the shortlist for a PMA award in “Best Search Campaign” The much coveted PMAs are awarded to those who have been selected for outstanding achievements with regards to ROI, innovation, feasibility, clear objectives and their success over a (read more)
Next Generation Site Architecture: Maximising Usability & Findability This session focused on how to build your site to maximise with both usability and findability; a combination of the knowledge of Maile Ohye (Google’s Developer Programs Tech Lead) and Alan Perkins (Silverdisc.co.uk). First and foremost Perkins provided a succinct definition of both these terms for which (read more)
Keynote: Keeping up with the Consumer If you want to understand Google’s knowledge graph then it’s time to think Star Trek.. Ian Carrington, Google’s Director of performance, opened the day at SESLondon this morning as the keynote speaker presenting all about “Keeping up with the Consumer.” With over 10 years experience at Google and previous (read more)
Lisa Myers – Verve Search Lisa starts by defining creativity and creative content and specifies that for her; content extends outside of the owned and operated – so includes for the client site and for extended networks such as social and online media. Whilst multi-media types of content are all under consideration the key thing (read more)
Hello search and digital marketers, this is my first post for theMediaFlow, so I’m pleased to have something of value to offer you! Some of the team will be going to SES London this year (10-14th Feb) and very much look forward to one of the best industry conferences in the calendar. I’m personally looking (read more)