Small Business Tips: Why Use a VA?

Posted in Business by Nichola: 14th Apr 2010, 10:41

Guest Post: Tamara Baranova

If you are in the exciting position of running your own small business you probably wish you had more than 24 hours in a day to do all the work that comes with it. Being a small business owner requires mucking in and turning your hand to many tasks that might not be your forte. When you find yourself spending more time on peripheral tasks rather than business-driving tasks, this can become a problem. A simple solution to this problem is starting to work with a Virtual Assistant (VA).

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What Is Conversion Rate Optimisation? (In English)!

Posted in Blog, Business by Nichola: 16th Dec 2009, 17:11

In a recent meeting with Richard Addis; founder of Shakeup Media and former Express Editor, (not to mention associate Editor of The Daily Mail, The Sunday Telegraph, The Financial Times and The Evening Standard), our conversation turned to what is it about our approach (at theMediaFlow) that makes us different?

I explained that at the core of every service, our focus is on maximising revenues through commercial performance optimisation and conversion rate optimisation.

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Turn an Error into an Opportunity (Commercial ‘404′)

Posted in Blog, Business, SEO, Websites by Nichola: 17th Nov 2009, 12:05

You may be aware that one of the many foundation, best-practise points recommended by search engine optimisation experts is to have your own customised error page. An error page is the page of content presented, when an error has occurred in trying to access or locate content on your website. In this case we are talking about when content does not exist or cannot be found, but has been requested and ‘heard’ by the server. Search engine professionals and web agencies may often refer to this as a ‘404′. (404 being one of the Http codes for errors of this nature, though there are others.)

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