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I was delighted to present to members of the Search London Meetup group at Google’s new Shoreditch Campus. My topic was earning links by telling stories. In particular I focused on leveraging business assets to create those stories . The main point I stressed is that earning links is a three-stage process. First ideation, then content creation, (read more)
I recently attended the fantastic SASCon, search and social conference in Manchester; which I would recommend to any SEO, social media and associated online marketing professionals. Whilst much of the conference content has already been covered elsewhere, including great liveblog coverage at State of Search, I was lucky enough to get an interview with speaker (read more)
Todays’ guest-post is from Jon Quinton of Go Search Marketing… Getting decent citations and links from local websites should be a fundamental part of any local SEO strategy. I’m a firm believer that this should mean getting out and meeting real people and forming real relationships. Spurting out link requests all day long can drive (read more)
Technorati is a blog directory. Technorati also use a proprietary blog ranking system, which is useful for helping you to find useful blogs in your marketing sector. Why is this useful? Other than the benefits of learning and reading, you can also use a list of blogs in your sector as a target list for (read more)