We’re thrilled to have made the final shortlist for a UK Search Award in the category Best Use of Search – Retail. The UK Search Awards 2011 will take place on November 3rd at the prestigious Emirates Stadium and will [...]
I just read Bing have finally confirmed what some of us have suspected for some time. Bing definitely do use CTR as a ranking factor. Although Bing is currently very much the also-ran, in terms of search engine market share; [...]
Speakers: Cedric Chambaz and Adam Goodman – Microsoft Advertising. Confession. I bleed purple. I have an emotional as well as professional motive for attending this session. I’m also becomming a big Bing fan of late and I’m pretty excited to [...]
SEO is in some ways a science and at the same time a craft. Given that the search engine algorithms are kept possibly more secret than ‘The Colonels Secret Recipe’, none of us know for certain the definite answer to [...]
SEO can be a confusing discipline for many, including those within the online industry. A lot of conflicting advice, secrecy, misdirection and outdated practise still exist. A good way to get a feel for how to cut the bullshit, (if [...]
We’re often asked by our clients ‘What is metadata?’ and ‘Why is metadata important?’ Metadata quite literally means ‘data about data’. In terms of web pages, metadata allows you to describe your website, mostly for the sake of search engines [...]