You may be aware that one of the many foundation, best-practise points recommended by search engine optimisation experts is to have your own customised error page. An error page is the page of content presented, when an error has occurred in trying to access or locate content on your website. In this case we are talking about when content does not exist or cannot be found, but has been requested and ‘heard’ by the server. Search engine professionals and web agencies may often refer to this as a ‘404′. (404 being one of the Http codes for errors of this nature, though there are others.)
Turn an Error into an Opportunity (Commercial ‘404′)
Posted in Blog, Business, SEO, Websites by Nichola: 17th Nov 2009, 12:057
Why Metadata Matters
Posted in Blog, SEO, Search, Websites by theMediaFlow: 25th Aug 2009, 17:47We’re often asked by our clients ‘What is metadata?’ and ‘Why is metadata important?’ Metadata quite literally means ‘data about data’. In terms of web pages, metadata allows you to describe your website, mostly for the sake of search engines but it can also benefit your users too.
The HTML format allows for the inclusion of a variety of types of metadata, most commonly keywords and description however it can be expanded to highly-granular information such as the Dublin Core and e-GMS standards.
