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Earning Links Using Business Assets. My Presentation from SearchLondon Meet-up

I was delighted to present to members of the Search London Meetup group at Google’s new Shoreditch Campus. My topic was earning links by telling stories. In particular I focused on leveraging business assets to create those stories . The main point I stressed is that earning links is a three-stage process. First ideation, then content creation, (read more)

Local Search – Get Real!

Todays’ guest-post is from Jon Quinton of Go Search Marketing… Getting decent citations and links from local websites should be a fundamental part of any local SEO strategy. I’m a firm believer that this should mean getting out and meeting real people and forming real relationships. Spurting out link requests all day long can drive (read more)

Online and SEO Copywriting – Exclusive Industry Report

I was recently asked to join a group of seven of my industry peers, to contribute to an exclusive report on the nature of formal education (or lack thereof) and relationship to web copywriting. As the request came from Angie Nikoleychuk, founder of Angie’s Copywriting; someone for whom I have a great deal of respect (read more)

Small Business Tips: Why Use a VA?

Guest Post: Tamara Baranova If you are in the exciting position of running your own small business you probably wish you had more than 24 hours in a day to do all the work that comes with it. Being a small business owner requires mucking in and turning your hand to many tasks that might (read more)

What Is Conversion Rate Optimisation? (In English)!

In a recent meeting with Richard Addis; founder of Shakeup Media and former Express Editor, (not to mention associate Editor of The Daily Mail, The Sunday Telegraph, The Financial Times and The Evening Standard), our conversation turned to what is it about our approach (at theMediaFlow) that makes us different? I explained that at the (read more)

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