During the session we’ll take a look at publishing and marketing strategies which earn you links that money can’t buy. In particular we will focus on content ideation and how to identify and polish newsworthy content. Overall the focus will be on marketing future-proof content strategies so that links can be earned and not manipulated.

In addition to this solo talk I will also be speaking on a panel on day 2 at 16:00 alongside Kevin Gibbons of BlueGlass UK, James Murray of Experian and Stephen Emerson of The Scotsman . We’re talking about keyword research strategies. I’m going to focus on “The Curse of Not Provided” and will examine some hack-arounds to help you get more from the data we’re left with; and more importantly present tools for shifting focus to content research.

Hope to see you there.

UPDATE: ION have TEN Golden Tickets available which gets you into the speaker social as well as the full conference benefits. Buy your ticket before 10:00 am on March 18th here.

The post ION Search Conference – Come Visit us There appeared first on theMediaFlow.

Blue Chip Holidays is the leading provider of luxury self-catering holidays in the South West. Their range of self-catering properties include holiday apartments, holiday cottages, barns, bungalows, lodges and holiday lets in some of the finest locations with the finest views in Cornwall, Devon, Somerset and Dorset.

theMediaFlow has been tasked with assisting BlueChip with all areas of their organic search campaign, including technical assistance and earned-link strategy to ensure BlueChip maximize their presence in organic search results.

Martin McIver (Online Marketing Executive), Blue Chip Holidays said: “We have selected theMediaFlow as our SEO partner. Throughout the pitch process, the team demonstrated expertise in their knowledge of organic search across the leisure sector. theMediaFlow provided clear thinking on their proposed strategy backed with a roadmap of activities and deliverables, and the ability to devise creative campaigns that match our brand and ethos.”

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For further information please contact:

Katie Olver or Justina Rosu

Momentous

P: +44 (0) 208 614 6816

E: info@momentousuk.com

About theMediaFlow

theMediaFlow is a boutique online marketing agency, with some of the most experienced professionals in the business. MD Nichola was formerly head of UK search partners at Yahoo! and SEO director Peter Handley has 7 years experience in organic search in every sector you can think of!

To find out more, visit: http://www.themediaflow.com/

About Blue Chip Holidays

Blue Chip Holidays was founded in 2000 as a provider of luxury self-catering holiday accommodation in and around The English Riviera in South Devon. The company now offers over 750 properties across Devon, Cornwall, Dorset, Somerset, the Isle of Wight and Wales…from traditional cottages to luxury town houses, converted Victorian villas to modern apartments. Blue Chip Holiday properties are characterised by luxury fittings, sea, river or countryside views, en-suite bathrooms and excellent locations. The majority of our properties are 4 or 5 star rated by Visit England.

For further information, please visit: http://www.bluechipholidays.co.uk/

The post Blue Chip Holidays appoint theMediaFlow as search agency appeared first on theMediaFlow.

Nichola has contributed a chapter to the book sharing ideas, information, tips and advice on how businesses can use Facebook to their advantage. With 845 million users, Facebook has become an increasingly useful tool for business, and it’s important to have a strong presence on the social network.

Whether your brand is fully established or just starting out, Nichola proves that marketing on Facebook doesn’t have to be a timely or expensive process. There are several small and simple things that all businesses can do for their brand on Facebook.

“This chapter is all about the Facebook platform which I have written to be used as a marketer’s tool when practicing social media marketing. It’ll tell you about creating the right type of page for your business; examples of engaging communications plans, how to grow and establish rapport with your audience and of course, how to measure your success,” said Stott.

Francesca James, from publishers, Fresh Business Thinking, said: “Our book is a must for businesses looking to supercharge their internet marketing.  Nichola’s chapter is worth its weight in gold for anyone who wants to use Facebook in a big way to practice social media marketing. 5 stars!”

Click here to purchase your copy of Hit Me!

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For further information, please contact:

Katie Olver

Momentous UK Ltd

P: +44 208 614 6816

E: kolver@momentousuk.com

About theMediaFlow

theMediaFlow is a boutique online marketing agency, with some of the most experienced professionals in the business. MD Nichola was formerly head of UK search partners at Yahoo! and SEO director Peter Handley has 7 years experience in organic search in every sector you can think of!

To find out more, visit: http://www.themediaflow.com/ 

About Freshbusinessthinking.com

Fresh Business Thinking.com (www.freshbusinessthinking.com) is an on-line resource for small business owners, directors and entrepreneurs. It is where information hungry and time-poor business decision makers can source information and advice to help them run their businesses more effectively and efficiently.

Running a small business can be a lonely existence – you need to wear many hats and keep up to date with the latest developments and thinking. The pace of business is continuously accelerating and here is where you can find the information you need to help drive your business forward.

The post theMediaFlow MD Nichola Stott, Contributes to Hit Me! appeared first on theMediaFlow.

Hampshire – 13 September 2012 – Leading SEO agency, theMediaflow and web design agency Superrb are pleased to announce they have been awarded a joint contract from Discover Southampton. Working in partnership, both agencies will undertake web development, user experience optimization and SEO strategy that will form the new Discover Southampton website.

The two primary goals for the new website is to provide an updated portal website to promote the city of Southampton, but to also have a section for tourists (overseas and UK based), residents, students & local businesses – there’ll be a wealth of information for anyone seeking to live, visit, learn, do business in the city as well as sharing some of the vision for the future of the city.

Giuseppe Saieva, Project Manager for Discover Southampton said: “We’re looking forward to users now having the opportunity to get more socially involved through real-time Facebook and Twitter feeds, as well as having access to a wealth of information about what Southampton has to offer.”

Matt Pilkington, MD of Superrb said: “As experienced website developers, our focus is always on making sites easy to use and providing information to visitors in an engaging and accessible way”.

Nichola Stott, MD of theMediaFlow said: “We’re extremely excited to be working on this project. The new website is an important step in Discover Southampton’s evolution and we’re pleased to have such a pivotal role in its success.”

Work on the project has already commenced and the new Discover Southampton website is due to be launched in quarter four 2012.

The post theMediaFlow Partners With Discover Southampton appeared first on theMediaFlow.

The awards, which have been specially created to ensure that the excellent interactive work that is being created by up-coming agencies and the agencies themselves in the out-of-London south/south east area are truly recognised.

theMediaFlow were named as Wirehive 100’s One to Watch and were ranked position 46 in the top 100 digital agencies in the South East. Other finalists were Folk Digital Ltd, CDD and Farm Digital Ltd who were highly commended.

The ceremony was held last Thursday, 13^th September at the stunning Mercedes Benz World in Brooklands, near Weybridge, Surrey.

Nichola Stott, MD of theMediaFlow said: “We’re really thrilled to be recognised as One To Watch, especially for an agency of our size.  We’d like to congratulate other finalists and Wirehive for such a successful event.”

The post theMediaFlow wins the Wirehive 100 ‘One To Watch’ Award appeared first on theMediaFlow.

We decided we had to take on external help so that we could continue to serve our clients as well as re-launch our own website and so we turned to Dan Taylor of SEOwned. We’ve known Dan for some years and had always been impressed by his affable and inquisitive nature and his can-do attitude. Dan is one of those great people that can turn their hand to anything in order to get the job done. We wanted Dan to re-build the site with some additional features and more varied page templates, plus elaborate on the previous design by Katy Bairstow, incorporating some great themes we’d used from  FHOKE for a display advertising campaign over the Q2/3 period. We also needed Dan to understand our SEO requirements and instantly understand where we were going with our instructions and content plan and run with it. Boy, did he run with it!

We’d also like to thank our secret weapon graphics-designer who designed all the little characters and themes to illustrate our core services. I particularly like this one:

Finally we would like to thank Christeen, who charted the optimal launch date and time for the site according to the new moon.

Thanks to everyone involved in the project including Pete for putting in the extra hours in proofing and project managing design and development aspects with Dan, and again huge props to Dan for going the extra mile.

We loved working with ya fella!

The post New Website for theMediaFlow appeared first on theMediaFlow.

The Wirehive 100 Digital Agency League table and Awards have been specially created to ensure that the excellent interactive work that is being created by up-coming agencies and the agencies themselves in the out-of-London south/south east area are truly recognised.
“We are proud to be a Wirehive One to Watch finalist,” said Nichola Stott, MD of online marketing and SEO agency theMediaFlow. “As founder and MD, you always believe what you’re doing is exciting and game changing, but to get independent acknowledgement from your community is a great validation, that we are clearly on the right track.”
Robert Belgrave from Wirehive 100, said: “There’s so much great digital work being produced by agencies in the south/south east of England that we wanted to give them a platform to show that you don’t have to be based in London to be at the sharp end of digital brilliance! We wanted to create a league table for the best 100 digital agencies in the qualifying region and an awards event to reward their best work.”
He continued: “theMediaFlow were shortlisted in our One To Watch category due to impressive results in their first two years of trading, compounded by an experienced board of directors and Nichola’s outstanding contribution to the SEO industry.”
The awards night will be held on 13th September 2012 at Mercedes Benz World, Weybridge.
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For further information, please contact:
Katie Olver
Momentous UK Ltd
P: +44 (0) 208 614 6816
M: +44 (0) 781 484 5376
E: kolver(at)momentousuk(dot)com

The post SEO Agency, theMediaFlow shortlisted as ‘One to Watch’ appeared first on theMediaFlow.

Launched in 2011, the UK Search Awards aim to recognise the talent and phenomenal growth of the UK search industry. Now in their second year the awards are run by and for the industry and will culminate in a ceremony at the Emirates Stadium, London on Thursday 8 November.

Nichola, whose company, theMediaFlow was a finalist in the awards last year will join the judging panel who have been hand picked for their knowledge, expertise and commitment to all things search, ppc & digital marketing and will be looking for the very best work and people to receive this year’s highly coveted awards across 17 free to enter categories.

Andrew Wake, director of Don’t Panic and organiser of the awards said: “We’re delighted to have theMediaFlow’s  Nichola Stott on our panel and recognise her substantial SEO, social media and public relations experience which will be invaluable as we see an ever  growing convergence of  PR, marketing and digital skills within the search industry.”

Nichola Stott said: “I’m delighted to be judging the UK Search Awards this year. It’s a real privilege to be involved in unearthing the fantastic results search agencies across the UK are capable of delivering.”

For more information on the UK Search Awards, please see: http://www.searchawards.co.uk/

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The post Nichola Stott to Judge 2012 UK Search Awards appeared first on theMediaFlow.

Pete is one of the most personable and well-thought of people in the SEO industry; with a reputation for honesty, loyalty, customer-retention and some kick-ass SEO skills too! With five years experience of managing over 100 clients at Portsmouth based Vertical Leap, Pete’s a veritable old-hand in the industry.

Pete is going to be a great asset to theMediaFlow, and we are both super-excited about developing our client base and industry profile in the coming months. We’ve got an exciting conference-speaking schedule already lined up for Q1 2012 (more anon), plus a range of new clients to get cracking on in the next few weeks.

Please join me in welcoming Peter to the team!

The post Peter Handley Joins theMediaFlow appeared first on theMediaFlow.

iAnnounce

theMediaFlow were hired by iAnnounce to review current organic search performance to identify if there was any room for improvement.

Within six weeks of implementing the changes recommended by theMediaFlow organic search traffic grew 18%, with Google traffic increasing at an even greater rate of 20%. It is worth noting that existing levels of organic search traffic were already considerable therefore a 20% increase post-recommendations is a very significant number in absolute terms.

The post iAnnounce appeared first on theMediaFlow.