New digital agency theMediaFlow announce the launch of their first major client project, CarbonSquash; a search and information portal which provides  consumers with expert information regarding carbon emissions –  and delivers  tools which enable individuals to make a personal impact on carbon reduction.

CarbonSquash is a new search and information portal, providing consumers with a high integrity search engine. As consumers use this search engine for their day to day Internet search activity, a percentage of the advertising profit generated is donated to carbon reduction projects around the world. Additionally www.carbonsquash.com offers a user-friendly carbon emission calculator which features Flight, Road and Home Emission options.  These tools are supported with well researched environmental news, comment from environmental experts and twice-weekly tips on saving energy and money in the home.

Speaking about the launch today, Caroline Styles, Director of Marketing for CarbonSquash said “Today’s consumer is bombarded from all directions with information and comment around the very real issue of climate change and specifically the effects of carbon emissions on our environment. We wanted to develop a portal that provides individuals with up to date, clearly explained information about the consequences of carbon emissions – and most importantly helps them to make a personal impact on carbon reduction without having to undertake major life style changes or spend a fortune.”

theMediaFlow; a new digital agency founded by ex-Yahoo! s Nichola Stott and Stephen Adds, have provided a full range of solutions for the CarbonSquash project including commercial strategy, design and development and will be retained for audience services including SEO, SEM and social media marketing. Speaking about working with theMediaFlow, Alasdair Hedley, Commercial  Director at CarbonSquash said today “We know our core business very well; however in seeking to diversify our products to a consumer audience it was clear that we needed professional assistance from experts truly immersed in the online industry. theMediaFlow was the natural choice to assist us in our product strategy, creation and marketing due to their cutting edge knowledge of the industry, including multi-platform technologies.”

Notes:

Launched in 2009, CarbonSquash is an Internet portal that provides consumers with clear, expert information regarding carbon emissions and enables individuals to make a positive contribution to carbon reduction. Using the site’s free Internet search box and emission calculators, users can contribute to carbon reduction projects throughout the world – at no or minimal cost and without undertaking major lifestyle changes. www.carbonsquash.com

Founded May 1^st 2009 by two ex-Yahoo! UK commercial partnership specialists, Nichola Stott and Stephen Adds; theMediaFlow is an online revenue growth consultancy. theMediaFlow provide strategic consultation services, revenue solutions and commercial partnerships, design and build for revenue generation, product/solution integration, Search Engine Optimisation (for increased presence in search engines), monthly management and look and feel optimisation, social media marketing and training for brand growth and audience extension.

For more information contact Nichola Stott, Director, theMediaFlow Ltd.

tel: +44(0)7932052374, email:nichola.stott@themediaflow.com twitter:http://twitter.com/nicholastott web:www.themediaflow.com

theMediaFlow Consumer Publishing division have launched the first of their commercial, consumer facing websites’ www.checkoutspy.co.uk

theMediaFlow Ltd is the UK’s first specialist online revenue consultancy, serving brand owners, publishers, organisations and charities by offering specialist solutions to increase online revenues. theMediaFlow Consumer Publishing division, serves to showcase theMediaFlow services and skills by publishing best-practise commercial websites. Checkout Spy is the first product in the range of product launched planned for the second half of 2009.

Checkout Spy is a price comparison, features, reviews and information site that enables you to find and compare details & prices for a huge range of products and merchants. We provide weekly feature stories about the hottest products & latest gadgets coming to market. We also produce email newsletters and offers tailored towards the particular product areas specified on registration. Speaking about the launch Stephen Adds, Director of theMediaFlow Consumer said today “This couldn’t have worked better – we met our design expectations but substantially exceeded our financial objectives! All-in-all, this was a very rewarding demonstration piece.”

theMediaFlow provide strategic consultation services, design and build for revenue generation, product/solution integration, Search Engine Optimisation for increased presence in search engines, monthly management and look and feel optimisation, social media marketing and training for audience extension and brand growth.

For more information contact Nichola Stott, Director, theMediaFlow Ltd.
tel: +44(0)7932052374, email:nichola.stott@themediaflow.com twitter:http://twitter.com/nicholastott web:www.themediaflow.com

Park Lane Champagne, the UK’s leading importer of branded and personalised champagne, have selected new consultancy theMediaFlow to assist in the development and promotion of their new e-commerce online presence at www.parklanechampagne.co.uk.

theMediaFlow are assisting Park Lane Champagne with all SEO for their new web site and for ongoing SEO and audience growth strategy; including an upcoming social media campaign surrounding the TechCrunch Europa Awards, for which Park Lane Champagne is again the preferred champagne partner.

Speaking about the selection of theMediaFlow, Alastair Harrison the founder and principal of Park Lane Champagne said today “the move into e-commerce is a new and logical development for the company, largely driven by consumer demand. The internet is clearly a fabulous market place and our site offers Park Lane a shop window to the World – and we have taken orders from several continents already. It was immediately clear that we required professional assistance in the on-going development and promotion of our site and theMediaFlow proved to be the perfect partner. I visited several companies and what singled out theMediaFlow was the prospect of working with a company that understood our needs, that would deliver personal service from a real understanding of our business and where our custom would be appreciated and valued. SEO is a crucial part of theMediaFlow’s holistic approach to helping clients grow audience and revenues, including social media and revenue diversification strategy. theMediaFlow understand our brand, our product and our audience potential and have the capabilities to assist us in leveraging our messages in a number of both traditional and creative ways.”

Notes:

Established in 1994, Park Lane Champagne is the UK’s leading importer of branded and personalised champagne. The company has historically operated in the B2B arena where the demand for companies to have their own brand champagne was considerable. Personalised champagne is hugely popular in the B2C environment and is now available from Park Lane in quantities from 1 bottle, making champagne the perfect gift for every occasion and celebration.

Founded May 1st 2009 by two ex-Yahoo! UK commercial partnership specialists, Nichola Stott and Stephen Adds; theMediaFlow is an online revenue growth consultancy. theMediaFlow provide strategic consultation services, revenue solutions and commercial partnerships, design and build for revenue generation, product/solution integration, Search Engine Optimisation (for increased presence in search engines), monthly management and look and feel optimisation, social media marketing and training for brand growth and audience extension.

For more information contact Nichola Stott, Director, theMediaFlow Ltd.
tel: +44(0)7932052374, email:nichola.stott@themediaflow.com twitter:http://twitter.com/nicholastott web:www.themediaflow.com

London, April 30th 2009.

theMediaFlow, a new and unique consultancy with specialist focus on generating online revenues, is gearing up for launch at the start of May 2009.

theMediaFlow Ltd is the UK’s first specialist online revenue consultancy, serving brand owners, publishers, businesses and charities by offering specialist solutions to increase online revenues. Founded by ex-Yahoo! Head of Commercial Partner Development, Nichola Stott and web entrepreneur and former Yahoo! Senior Commercial Analyst – Stephen Adds, theMediaFlow’ services span the stages from commercial strategy, design and build, performance optimisation and social media training, to ensure consistent best-practise for online revenue generation.

theMediaFlow take an holistic approach, helping you generate and grow online revenues using our extensive knowledge and experience throughout all stages of your project. Speaking about the launch today, Director – Nichola Stott said “…having a brand, an audience and a commercial model is only the start to generating revenues online. It is essential that the commercial strategy speaks to the audience; and is designed and built using best- practise in design and usability for increasing revenue potential. Your core product, commercial strategy or ad solution is only half of the journey. Experience tells us an intelligent, integrated approach to revenue generation must be considered at all stages of your project.”

Using performance tracking and analysis theMediaFlow provide detailed monthly performance reports presented in a simple and meaningful way, so that ongoing improvements can be made.

theMediaFlow provide strategic consultation services, design and build for revenue generation, product/solution integration, Search Engine Optimisation (for increased presence in search engines), monthly management and look and feel optimisation, social media marketing and training for brand growth and audience extension.