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I just read Bing have finally confirmed what some of us have suspected for some time. Bing definitely do use CTR as a ranking factor. Although Bing is currently very much the also-ran, in terms of search engine market share; their partnership with Yahoo! (which will be in effect in the UK before year end) (read more)
Speakers: Cedric Chambaz and Adam Goodman – Microsoft Advertising. Confession. I bleed purple. I have an emotional as well as professional motive for attending this session. I’m also becomming a big Bing fan of late and I’m pretty excited to see what they come up with this year. 2009 – Bing has established itself as (read more)
SEO is in some ways a science and at the same time a craft. Given that the search engine algorithms are kept possibly more secret than ‘The Colonels Secret Recipe’, none of us know for certain the definite answer to any SEO question. Our theories of what works and what does not work, must be (read more)
SEO can be a confusing discipline for many, including those within the online industry. A lot of conflicting advice, secrecy, misdirection and outdated practise still exist. A good way to get a feel for how to cut the bullshit, (if you’re a small business or brand owner, seeking to hire an SEO) is to refer (read more)
We’re often asked by our clients ‘What is metadata?’ and ‘Why is metadata important?’ Metadata quite literally means ‘data about data’. In terms of web pages, metadata allows you to describe your website, mostly for the sake of search engines but it can also benefit your users too. The HTML format allows for the inclusion (read more)