noun: a website via which an individual or group of contributors can publish content including news, diary accounts, opinions and more


“How I Built One of the Largest Online Communities in Sport”: An Interview with Antoine Zammit – Empire of the Kop

Antoine Zammit is the owner and driving force behind Empire Of The Kop; one of the largest social communities in sport – dedicated to news, comment and fan-networking for Liverpool FC fans. I got to know a little about Antoine, whilst in the process of blogger outreach on a client project. I was struck by (read more)

Comments on my Blog: When is it Spam?

You have your business blog and you’re getting your groove on. Excellent! As you begin to generate a bit of a following and you’re seeing “community signs” such as increased repeat visitor numbers, higher page to visit ratios and also comments on your blog; you may notice the ubiquitos spam. Some spam is so obvious, (read more)

London Affiliate Conference: Social Media 101

Speaker: Andrew Girdwood – Bigmouthmedia My first session of the day and it promises to be a really exciting one. Social Media is always a good crowd-puller, but in the hugely competitive affiliate space, Social Media participation has it’s pitfalls. Here we go… Andrew is a self-proclaimed geek and former affiliate. Currently working with a (read more)

Tweeting for Business: Who Do I Follow?

Like most things in life, with Twitter, you get out of it what you put into it. As a networking tool Twitter is just the cab that gets you to the party. Once there it’s up to you to work out who to introduce yourself to, what kind of things your fellow guests might want (read more)

London Affiliate Conference (Gaming) #LAC

It’s conference season again and I for one am really excited. We ducked out of conference season last year; whilst in start-up mode, to focus on keeping our heads down and working on our clients’ sites. This year however I’m speaking, reporting, live blogging and all sorts. I’m really excited having been off the scene (read more)

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