Blog

ION Search 2013: Keyword Research Presentation

On Friday 18th April I spoke at ION Search on the Keyword Research panel, alongside James Murray of Experian/Hitwise, Stephen Emerson of The Scotsman and moderated by Kevin Gibbons of BlueGlass UK. My short presentation looked at how one element of keyword research (looking at existing organic search visits by keyword) is becoming less and less meaningful, (read more)

Leveraging Assets, Tools and Process-Change to Create Business Stories

In my presentation at ION Search 2013 I spoke about how search marketers can use genuine business stories from which to create meaningful content for earned-link strategies. The main premise of my talk is that advice around “create engaging content” for linkbuilding might be well-intentioned, but it’s no magic bullet. In fact advice like this (read more)

On The Edge Manchester, 23rd May: Nichola Stott Speaking

        I’m delighted to announce that I’ll be speaking at this years one-day digital marketing conference On The Edge, Manchester. The conference brings together hundreds of business professionals from the most influential brands to learn the secrets of digital marketing success. On The Edge, Manchester will be held on Thursday 23rd May (read more)

Earning Links Using Business Assets. My Presentation from SearchLondon Meet-up

I was delighted to present to members of the Search London Meetup group at Google’s new Shoreditch Campus. My topic was earning links by telling stories. In particular I focused on leveraging business assets to create those stories . The main point I stressed is that earning links is a three-stage process. First ideation, then content creation, (read more)

Think Visibility – 5th Birthday – Peter Handley talking about Rich Snippets

I am pleased to be able to announce that I’ll be speaking at Think Visibility on its 5th Birthday on Saturday 2nd March 2013. I’ve been fortunate to attend a number of events here before, and am looking forward to stepping up and giving a talk. I’ll be speaking about Rich Snippets – reviewing the (read more)