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I was really pleased to have had a chance to speak at BrightonSEO today and run through my quick technical audit checklist. You can find my slides from the event embedded below: Peter Handley Brighton SEO April 2014 from Peter Handley If you’d like to download the Audit Checklist to use yourselves you can do (read more)
Lisa Myers – Verve Search Lisa starts by defining creativity and creative content and specifies that for her; content extends outside of the owned and operated – so includes for the client site and for extended networks such as social and online media. Whilst multi-media types of content are all under consideration the key thing (read more)
I spoke today at On The Edge Manchester, a leading one-day conference for digital maketers; on the subject of using structured data and how to get this mark-up to display rich search snippets. Here’s my slides from the day… Turbo-Charge Your Search Traffic with Structured Data from theMediaFlow My slides are fairly visual so here’s (read more)
On Friday 18th April I spoke at ION Search on the Keyword Research panel, alongside James Murray of Experian/Hitwise, Stephen Emerson of The Scotsman and moderated by Kevin Gibbons of BlueGlass UK. My short presentation looked at how one element of keyword research (looking at existing organic search visits by keyword) is becoming less and less meaningful, (read more)
In my presentation at ION Search 2013 I spoke about how search marketers can use genuine business stories from which to create meaningful content for earned-link strategies. The main premise of my talk is that advice around “create engaging content” for linkbuilding might be well-intentioned, but it’s no magic bullet. In fact advice like this (read more)