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SESLondon 2014 – From Strategy to Execution: Creative Content Marketing #SESLon

Lisa Myers – Verve Search Lisa starts by defining creativity and creative content and specifies that for her; content extends outside of the owned and operated – so includes for the client site and for extended networks such as social and online media. Whilst multi-media types of content are all under consideration the key thing (read more)

Using Structured Data to Super-Charge Your Search – My Talk from On The Edge Manchester 2013

I spoke today at On The Edge Manchester, a leading one-day conference for digital maketers; on the subject of using structured data and how to get this mark-up to display rich search snippets. Here’s my slides from the day… Turbo-Charge Your Search Traffic with Structured Data from theMediaFlow My slides are fairly visual so here’s (read more)

ION Search 2013: Keyword Research Presentation

On Friday 18th April I spoke at ION Search on the Keyword Research panel, alongside James Murray of Experian/Hitwise, Stephen Emerson of The Scotsman and moderated by Kevin Gibbons of BlueGlass UK. My short presentation looked at how one element of keyword research (looking at existing organic search visits by keyword) is becoming less and less meaningful, (read more)

Leveraging Assets, Tools and Process-Change to Create Business Stories

In my presentation at ION Search 2013 I spoke about how search marketers can use genuine business stories from which to create meaningful content for earned-link strategies. The main premise of my talk is that advice around “create engaging content” for linkbuilding might be well-intentioned, but it’s no magic bullet. In fact advice like this (read more)

On The Edge Manchester, 23rd May: Nichola Stott Speaking

        I’m delighted to announce that I’ll be speaking at this years one-day digital marketing conference On The Edge, Manchester. The conference brings together hundreds of business professionals from the most influential brands to learn the secrets of digital marketing success. On The Edge, Manchester will be held on Thursday 23rd May (read more)

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