Objective

Alive and Giving had begun to participate in social media in advance of their launch in Quarter 1 2010; however the team felt that they lacked focus and direction for their social media efforts. Additionally they wanted to hit the ground running, in time for the website launch and to do so, wanted to understand more about the benefits of social media, how to approach social media, and which specific social media could be of quickest benefit for their brand and ethical objectives.

What We Did

theMediaFlow started by working with Alive and Giving to gain a thorough understanding of their product and objectives. We analysed their business model and audience profile, including competitors.

We created a social media blueprint for their brand, which outlined recommendations in terms of the social mindset, setting specific social objectives, and rules of engagement. We honed in specifically on Twitter and Blogging, with a detailed consultation and training session on understanding the practical ways to utilise Twitter and Blog functionality, to bring benefit to both brand and community.

What They Said

“Our team at Alive and Giving were seeking to get a rounded understanding of social media. We wanted to know how to approach our social media communications; what participating in social media could do for us, and how to integrate a social media strategy with our existing online marketing strategy.

During the consultation with theMediaFlow, we identified our core social media, established a set of guiding principles, and worked through a detailed plan for both Twitter and our company blog.

The information presented and follow-up resource materials provided were exemplary and have given us a clear direction and set of objectives for our social media strategy. We learnt a lot from the experience and managed to get straight to the benefits allowing us to identify exactly what needed to be done in order to be successful in this area”.

Chester Sinclare

CEO, Alive and Giving