Our approach to SEO combines technical perfection with true creativity to deliver strategies and products that work. Here are a number of clients which we've helped to grow brand visibility, traffic and revenue.
Rise in position 1 to 3
rankings on Google
Increase in organic
Operating globally, Wiggle is the UK's number one online bike shop and tri-sport specialist. With a small, but skilled and experienced team, the company was already performing well against more established competition when approaching theMediaFlow.
Wiggle operates a huge suite of websites across numerous languages, currencies and markets. Along with this, the complex ecommerce structure of the site presented many challenges including millions of filter parameter combinations for product variables.
Technical SEO Audit, Benchmarking and Consulting
Covering everything from crawl and indexing, to site integrity, international strategy, link profile, keyword mapping and content strategy; we gave a comprehensive view of overall site performance. This allowed us to highlight both areas of high-performance and opportunities for growth.
Implementing our recommendations yielded huge levels of online growth for Wiggle. The number of keywords for which the business ranked between positions one and three on Google's results pages increased by 180%, whilst the organic keywords they ranked for rose 140%. These contributed to an overall SEO Visibility rise of 43%, according to SearchMetrics.
A HIPPOBAG is a convenient alternative solution to hiring a traditional skip. The incredibly strong bag comes in three sizes and is purchased flat-packed either via the website or in DIY stores. Customers simply buy the bag, fill it up with waste, then book a collection with the use of one of HIPPO's collection vehicles.
Hiring a skip is the go-to solution for most consumers with large household waste and renovation projects, meaning that the HIPPOBAG - whist a superior option in many ways - was not the obvious solution for many potential customers. For this reason, supporting brand awareness and generating new customers was agreed upon as the best way to grow the company online.
Following an extensive technical audit and programme of structural readiness, focus turned to improving on-site content. Changes functioned to explain product use-cases, as well as demonstrating the advantages of a HIPPOBAG over a traditional skip. This simultaneously helped search engines and users understand how the product is equitable to skip hire.
153% increase in organic search traffic for the year ending April 2014, with sales up 142%. The campaign also won Best Use of Search at the Wirehive Awards 2013 and Best Use of Search – Retail at the 2013 UK Search Awards.
Mercury Holidays is a leading provider of holidays; including all-inclusive, singles and escorted tours. Holidays available range from short-haul European locations to as far afield as Australasia and South East Asia. Holidays are carefully selected and sold direct, meaning excellent value and customer service.
The travel industry is extremely competitive, and particularly so in search. Not only does Mercury Holidays compete with long established, very large holiday companies, but also with travel review sites, booking engines and more.
SEO and Content Marketing
Following a thorough technical audit and backlink analysis piece, we implemented HREFlang solutions between the UK and IE websites. In addition, we integrated the company blog into the site to improve user experience and increase conversions.
We then evolved content strategy to focus on the best things to see and do at destinations offered by Mercury Holidays, in order to encourage and engage customers.
Although the site was doing well when we started the project in 2013, there was a 16.5% growth in organic search traffic to year end April 2014. Crucially, this growth was driven by pages outside of the home page, upon which sales were up 23% in the same period.
As industry leaders, we constantly utilise new technology and innovations to deliver business solutions. Whether it's Schema mark-up implementations or HREFlang solutions for global e-commerce, our cutting edge work generates industry recognition.
Whether it's search engine optimization or content marketing, we offer services which drive results. Start your project today by completing our client enquiry form.