If you are a small to medium sized charity, seeking to use your website to facilitate donations; chances are you probably don’t have a large budget to spare on marketing, or numerous and specialised staff for that matter. You probably have a fairly small team, including hard-working volunteers, wearing many hats! You may not have a background in online communications or e-commerce marketing; however you will almost certainly be a proficient multi-tasker, with a keen sense of competition, given the significant number of worthy causes competing for donations. Using your own charity website and other online tools and traffic sources you already know, are a great doorway to communicating your message to audiences, and driving donations to your cause. In addition to your existing online strategy, you may find it helpful to consider the following practises that are utilised by successful commercial-web professionals and brands;