Posts Tagged ‘advertising’

The A to Z of Online Business Models – Part 1.

Posted in Blog by Nichola: 4th Nov 2009, 14:52

As a follow-up to a previous post, in which I stressed the importance of having a defined business model before starting to invest in the production of your online business idea, I wanted to create a fairly robust source of the disparate online business models in common use in commercial-web practise.

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How Charities can Benefit from a Commercial-Web Approach

Posted in Blog by theMediaFlow: 22nd May 2009, 17:23

If you are a small to medium sized charity, seeking to use your website to facilitate donations; chances are you probably don’t have a large budget to spare on marketing, or numerous and specialised staff for that matter. You probably have a fairly small team, including hard-working volunteers, wearing many hats! You may not have a background in online communications or e-commerce marketing; however you will almost certainly be a proficient multi-tasker, with a keen sense of competition, given the significant number of worthy causes competing for donations. Using your own charity website and other online tools and traffic sources you already know, are a great doorway to communicating your message to audiences, and driving donations to your cause. In addition to your existing online strategy, you may find it helpful to consider the following practises that are utilised by successful commercial-web professionals and brands;

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Laying the Foundations: 8 Usability Essentials for Increasing Online Revenue

Posted in Blog by theMediaFlow: 30th Apr 2009, 17:00

Regardless of how (or if) you currently have a commercial strategy for your website, there are many usability foundations that are often overlooked to the detriment of your revenue potential. If you are ad-funded, subscription funded, an e-commerce site or an affiliate lead generator – your commercial model(s) will benefit immensely from these simple usability tips. Even if you have a sophistocated online product, or a well designed and placed ad solution; your commercial success will be limited unless your site can be easily reached, navigated, read and shared. Follow these simple tips to help increase page impressions, extend average visit times and improve revenue performance.

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