It’s been a funny old week (and a bit more… ) in the online industry. We’ve had huge budget product launches from Microsoft; frankly weird search tool updates in the form of Google Squared. Some sort of attempt to cater to the vocal “I like my 10 blue links in a spreadsheet” community, and by vocal I mean imaginary. Also we have the Facebook ‘vanity URL’ release confusion, smallprint, landgrab excitement. Finally; of course the biggest news of the week is the launch of the iPhone 3G S, which was met with much excitement from everyone but current iPhone users, who find themselves in something of a negative iQuity trap if they ever want to get out of their current contracts and upgrade to the new operating system.