I was recently asked to join a group of seven of my industry peers, to contribute to an exclusive report on the nature of formal education (or lack thereof) and relationship to web copywriting. As the request came from Angie [...]
Antoine Zammit is the owner and driving force behind Empire Of The Kop; one of the largest social communities in sport – dedicated to news, comment and fan-networking for Liverpool FC fans. I got to know a little about Antoine, [...]
London Affiliate Conference (#LAC) is upon us again, and many have already descended on London for the International Gaming Expo, which culminated in a rocking night at the Fire&ICE Bacchanalia (no less) at Gilgamesh last night. I wasn’t there but [...]
For any business, your brand is one of the most important things about you. It’s your intellectual property, your social currency, your reputation and what makes you distinct from any other organisation. It is arguably easier now than it ever [...]
I recently discussed a new website project with a client; a consumer brand, and the topic of content turned to blogging. My client wanted to know if they absolutely have to have a blog in our increasingly social environment. Whilst [...]