Guest Post by Claire Thompson, Waves PR
SEO-driven releases may be more likely to land up in a content aggregation site than they are ever to land up in a journalist’s in box, but they will be read by people as well as search engines, and in an ideal world will make people want to know more than simply what ranking Google delivers. The bunch of words created deserves also to be compelling reading. And when it’s a press release, the reader expects news.
For any business, your brand is one of the most important things about you. It’s your intellectual property, your social currency, your reputation and what makes you distinct from any other organisation. It is arguably easier now than it ever has been to reinforce and promote your brand, due to media and technologies that allow for non-specialist participation that reaches a mass audience.I’m of course talking about search and the interweb, (mainly Google).
Your social media brand could be defined as a consistent and recognisable presence across multiple and different social media. Selecting which social media on which to be present and at what level to engage/communicate is a whole other topic in itself. In this instance we’re assuming you know where and how you want to engage your audience, but you’re seeking to understand how to develop a thorough and consistent presence.
I recently discussed a new website project with a client; a consumer brand, and the topic of content turned to blogging. My client wanted to know if they absolutely have to have a blog in our increasingly social environment. Whilst there are many benefits to blogging, such as community engagement, a channel for interaction, the blog as a ‘humanising voice’, etc. In this case and on further discussion we decided that a blog was not in fact appropriate.
So… you dabble with social media for your own personal enjoyment, and you’re sold on the need for a social media strategy for your brand. Going about this however, can be more than a little daunting. (So many sites. Such differing functionality. Will I even get any sales?) I can reassure you that it is definitely possible to generate sales from social media, providing you start out with a few things all in place. Here we outline four simple foundation points, to get you off to a flying start.
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