Guest Post by Claire Thompson, Waves PR SEO-driven releases may be more likely to land up in a content aggregation site than they are ever to land up in a journalist’s in box, but they will be read by people [...]
For any business, your brand is one of the most important things about you. It’s your intellectual property, your social currency, your reputation and what makes you distinct from any other organisation. It is arguably easier now than it ever [...]
Your social media brand could be defined as a consistent and recognisable presence across multiple and different social media. Selecting which social media on which to be present and at what level to engage/communicate is a whole other topic in [...]
I recently discussed a new website project with a client; a consumer brand, and the topic of content turned to blogging. My client wanted to know if they absolutely have to have a blog in our increasingly social environment. Whilst [...]
So… you dabble with social media for your own personal enjoyment, and you’re sold on the need for a social media strategy for your brand. Going about this however, can be more than a little daunting. (So many sites. Such [...]