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Social Media: Think “Mindset” Not Platform

Posted in Social Media by Nichola: 7th Jan 2010, 12:17

2009 was the year that a lot of businesses really embraced social media, particularly in Europe. (I’d say more like 2008 in the U.S.) Not just businesses, but non-profit brands, causes, goverment organisations and even John Prescott.

John Prescott on Twitter

John Prescott on Twitter

I think that this is a great thing. The product capabilities of social media platforms, such as Twitter, Facebook, Flickr and YouTube have opened more than just a new functionality-driven approach to customer communication. Over time, such media have shown us that customers have longed for that personal route and that feeling of belonging, so it’s actually a shift in mind-set we’re seeing.

This is a preview of Social Media: Think “Mindset” Not Platform
(1162 words, 3 images, estimated 4:39 mins reading time)
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How and Why to Own Google Page 1 for Your Brand

Posted in Blog, SEO, Social Media by Nichola: 25th Sep 2009, 14:57

For any business, your brand is one of the most important things about you. It’s your intellectual property, your social currency, your reputation and what makes you distinct from any other organisation. It is arguably easier now than it ever has been to reinforce and promote your brand, due to media and technologies that allow for non-specialist participation that reaches a mass audience.I’m of course talking about search and the interweb, (mainly Google).

This is a preview of How and Why to Own Google Page 1 for Your Brand
(590 words, estimated 2:22 mins reading time)
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Tips for Growing Your Social Media Brand

Posted in Blog, Social Media by theMediaFlow: 4th Sep 2009, 09:33

Your social media brand could be defined as a consistent and recognisable presence across multiple and different social media. Selecting which social media on which to be present and at what level to engage/communicate is a whole other topic in itself. In this instance we’re assuming you know where and how you want to engage your audience, but you’re seeking to understand how to develop a thorough and consistent presence.

This is a preview of Tips for Growing Your Social Media Brand
(771 words, estimated 3:05 mins reading time)
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A Week in Digital

Posted in Blog by theMediaFlow: 15th Jun 2009, 12:09

It’s been a funny old week (and a bit more… ) in the online industry. We’ve had huge budget product launches from Microsoft; frankly weird search tool updates in the form of Google Squared. Some sort of attempt to cater to the vocal “I like my 10 blue links in a spreadsheet” community, and by vocal I mean imaginary. Also we have the Facebook ‘vanity URL’ release confusion, smallprint, landgrab excitement. Finally; of course the biggest news of the week is the launch of the iPhone 3G S, which was met with much excitement from everyone but current iPhone users, who find themselves in something of a negative iQuity trap if they ever want to get out of their current contracts and upgrade to the new operating system.

This is a preview of A Week in Digital
(778 words, estimated 3:07 mins reading time)
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How Charities can Benefit from a Commercial-Web Approach

Posted in Blog by theMediaFlow: 22nd May 2009, 17:23

If you are a small to medium sized charity, seeking to use your website to facilitate donations; chances are you probably don’t have a large budget to spare on marketing, or numerous and specialised staff for that matter. You probably have a fairly small team, including hard-working volunteers, wearing many hats! You may not have a background in online communications or e-commerce marketing; however you will almost certainly be a proficient multi-tasker, with a keen sense of competition, given the significant number of worthy causes competing for donations. Using your own charity website and other online tools and traffic sources you already know, are a great doorway to communicating your message to audiences, and driving donations to your cause. In addition to your existing online strategy, you may find it helpful to consider the following practises that are utilised by successful commercial-web professionals and brands;

This is a preview of How Charities can Benefit from a Commercial-Web Approach
(954 words, estimated 3:49 mins reading time)
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Social Media Strategy: Top 4 Starting Points

Posted in Blog by theMediaFlow: 12th May 2009, 11:00

So… you dabble with social media for your own personal enjoyment, and you’re sold on the need for a social media strategy for your brand. Going about this however, can be more than a little daunting. (So many sites. Such differing functionality. Will I even get any sales?) I can reassure you that it is definitely possible to generate sales from social media, providing you start out with a few things all in place. Here we outline four simple foundation points, to get you off to a flying start.

This is a preview of Social Media Strategy: Top 4 Starting Points
(688 words, estimated 2:45 mins reading time)
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