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SESLondon: Next Generation Site Architecture: Maximising Usability & Findability

Next Generation Site Architecture: Maximising Usability & Findability This session focused on how to build your site to maximise with both usability and findability; a combination of the knowledge of Maile Ohye (Google’s Developer Programs Tech Lead) and Alan Perkins (Silverdisc.co.uk). First and foremost Perkins provided a succinct definition of both these terms for which (read more)

Using Structured Data to Super-Charge Your Search – My Talk from On The Edge Manchester 2013

I spoke today at On The Edge Manchester, a leading one-day conference for digital maketers; on the subject of using structured data and how to get this mark-up to display rich search snippets. Here’s my slides from the day… Turbo-Charge Your Search Traffic with Structured Data from theMediaFlow My slides are fairly visual so here’s (read more)

Brighton SEO 2012 Presentation: Serendipitous Search Imagined

I had the pleasure of speaking at one of the SEO-industry top conferences on Friday, the fantastic Brighton SEO. I was asked to accept the challenge of a “pecha kucha” style 20:20 presentation, which means you have twenty slides, which auto-forward every twenty seconds, if you are ready or not! I chose to talk about (read more)

Google Ranking Sub-Pages Above Homepage: New Algo Update Hits UK Shores

Google have rolled out a change to the algorithm which seems to be having quite broad effects. We’re seeing a number of fluctuations with client rankings, though in this case it is not always the position of the listing that is the change; but the the listing itself that is returned for the same search (read more)

London Affiliate Conference: Golden Links Panel

Panelists: Marcus Tandler – Mediadonis, Ralph Tegtmeier – Fantomaster, Christoph Cemper – Cemper.com, Sebastian Wentzel – Text-Link-Ads. We start off by debunking a few myths. Ralph goes through them; only high PageRank links are good, all paid links are bad etc. Don’t obsess too much about high PR links. PR can go up as well (read more)

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