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Brighton SEO 2012 Presentation: Serendipitous Search Imagined

I had the pleasure of speaking at one of the SEO-industry top conferences on Friday, the fantastic Brighton SEO. I was asked to accept the challenge of a “pecha kucha” style 20:20 presentation, which means you have twenty slides, which auto-forward every twenty seconds, if you are ready or not! I chose to talk about (read more)

Google Ranking Sub-Pages Above Homepage: New Algo Update Hits UK Shores

Google have rolled out a change to the algorithm which seems to be having quite broad effects. We’re seeing a number of fluctuations with client rankings, though in this case it is not always the position of the listing that is the change; but the the listing itself that is returned for the same search (read more)

London Affiliate Conference: Golden Links Panel

Panelists: Marcus Tandler – Mediadonis, Ralph Tegtmeier – Fantomaster, Christoph Cemper – Cemper.com, Sebastian Wentzel – Text-Link-Ads. We start off by debunking a few myths. Ralph goes through them; only high PageRank links are good, all paid links are bad etc. Don’t obsess too much about high PR links. PR can go up as well (read more)

Google – Well we can’t all be perfect!

SEO is in some ways a science and at the same time a craft. Given that the search engine algorithms are kept possibly more secret than ‘The Colonels Secret Recipe’, none of us know for certain the definite answer to any SEO question. Our theories of what works and what does not work, must be (read more)

Why Metadata Matters

We’re often asked by our clients ‘What is metadata?’ and ‘Why is metadata important?’ Metadata quite literally means ‘data about data’. In terms of web pages, metadata allows you to describe your website, mostly for the sake of search engines but it can also benefit your users too. The HTML format allows for the inclusion (read more)