Google have rolled out a change to the algorithm which seems to be having quite broad effects. We’re seeing a number of fluctuations with client rankings, though in this case it is not always the position of the listing that [...]
Panelists: Marcus Tandler – Mediadonis, Ralph Tegtmeier – Fantomaster, Christoph Cemper – Cemper.com, Sebastian Wentzel – Text-Link-Ads. We start off by debunking a few myths. Ralph goes through them; only high PageRank links are good, all paid links are bad [...]
SEO is in some ways a science and at the same time a craft. Given that the search engine algorithms are kept possibly more secret than ‘The Colonels Secret Recipe’, none of us know for certain the definite answer to [...]
We’re often asked by our clients ‘What is metadata?’ and ‘Why is metadata important?’ Metadata quite literally means ‘data about data’. In terms of web pages, metadata allows you to describe your website, mostly for the sake of search engines [...]
Google Base is a free service from Google that allows you to submit content, most notably product feeds. If Google finds the content that you have submitted relevant, it may appear on some of their other service offerings such as [...]
Google has the search market share nailed. Pretty much globally. Search insiders, bloggers, analysts and experts tend to be in agreement that incremental improvements to search relevancy can only take the competition so far (or actually not very far at [...]