2009 was the year that a lot of businesses really embraced social media, particularly in Europe. (I’d say more like 2008 in the U.S.) Not just businesses, but non-profit brands, causes, goverment organisations and even John Prescott. I think that [...]
Your social media brand could be defined as a consistent and recognisable presence across multiple and different social media. Selecting which social media on which to be present and at what level to engage/communicate is a whole other topic in [...]