Guest Post by Claire Thompson, Waves PR
SEO-driven releases may be more likely to land up in a content aggregation site than they are ever to land up in a journalist’s in box, but they will be read by people as well as search engines, and in an ideal world will make people want to know more than simply what ranking Google delivers. The bunch of words created deserves also to be compelling reading. And when it’s a press release, the reader expects news.
