We’re thrilled to have made the final shortlist for a UK Search Award in the category Best Use of Search – Retail. The UK Search Awards 2011 will take place on November 3rd at the prestigious Emirates Stadium and will [...]
I can hardly believe it’s over five months since we relocated from London to Alton in Hampshire, on the Surrey borders. It’s been fantastic to get a little closer to the online marketing thought- leaders outside of London for a [...]
Google have rolled out a change to the algorithm which seems to be having quite broad effects. We’re seeing a number of fluctuations with client rankings, though in this case it is not always the position of the listing that [...]
I just read Bing have finally confirmed what some of us have suspected for some time. Bing definitely do use CTR as a ranking factor. Although Bing is currently very much the also-ran, in terms of search engine market share; [...]
Speakers: Cedric Chambaz and Adam Goodman – Microsoft Advertising. Confession. I bleed purple. I have an emotional as well as professional motive for attending this session. I’m also becomming a big Bing fan of late and I’m pretty excited to [...]
Panelists: Marcus Tandler – Mediadonis, Ralph Tegtmeier – Fantomaster, Christoph Cemper – Cemper.com, Sebastian Wentzel – Text-Link-Ads. We start off by debunking a few myths. Ralph goes through them; only high PageRank links are good, all paid links are bad [...]
SEO is in some ways a science and at the same time a craft. Given that the search engine algorithms are kept possibly more secret than ‘The Colonels Secret Recipe’, none of us know for certain the definite answer to [...]
SEO can be a confusing discipline for many, including those within the online industry. A lot of conflicting advice, secrecy, misdirection and outdated practise still exist. A good way to get a feel for how to cut the bullshit, (if [...]
For any business, your brand is one of the most important things about you. It’s your intellectual property, your social currency, your reputation and what makes you distinct from any other organisation. It is arguably easier now than it ever [...]
We’re often asked by our clients ‘What is metadata?’ and ‘Why is metadata important?’ Metadata quite literally means ‘data about data’. In terms of web pages, metadata allows you to describe your website, mostly for the sake of search engines [...]